Social Media for Business: A Marketer’s Guide

Social Media for Business: A Marketer’s Guide

Social media for business is no longer an optional choice. With the changing scenario, it has become an essential medium to reach out customers, acquire valuable insights and grow your brand.

But why choose social media for business? Well, currently more than 3 billion people use social media to engage with the brands across the globe. And, this is your chance to showcase your brand to them.

Studies found that people on social media follow brands more than they follow celebrities. Say for instance, on Instagram only, 80% people follow at least one business.

Social media business is an effective way to reach half the world’s population in a fast, inexpensive, and effective way. So, if you are not taking advantage of social network for business, you are missing out a lot for your business.

Let’s discuss in detail about the connection between social media and business.

Why use social media for business? 

The benefits of using social media for business are huge. Keep reading to find all about it.

For brand building:

  1. Increase your brand awareness:

You might think that people only connect with brands they already know on social media but it’s wrong. Almost 60 percent of users discover new products or brands while scrolling social media. With half of the world’s population present on social media, it’s a natural place for you to reach new and highly targeted potential customers.

Read Also: How to Increase Engagement on Instagram ( Updated 2021)
  1. Humanize your brand:

Showing the human side of your brand is important as half of the people do not trust a brand until they are confirmed that the brand is keeping its promises or saying it simply, people want real-world proof for trusting any brand.

What you need to do then? Use social media to create real human connection with your audience. Share about the people who make up your company or show how your existing customers are getting benefited from your products. 

We call it meaningful relationship moments and it’s the best way to win trust of the customers online.

  1. Stay top of your audience’s mind:

Most businesses log in to their social media account only once a day and that too just for checking. And that is where they go wrong. Social media is your powerful tool to connect and interact with your audience, share informative and creative posts about your products and services. 

Make the best of your services by using social media for business.

Read Also: How to Promote Your Small Business on Facebook?

For business growth: 

  1. Increase your website traffic:

With social media posts and ads, you can drive traffic to your website as well. And it’s a simple and the most effective way to get more people to reach your website. Simple, just add the link of your website in the description with a caption that would bind people to visit your website. 

  1. Generate lead:

If you are a business, you must know how important lead generation is for the growth of your business. With the changing scenario for growth & development of business, many social networks offer advertising formats designed especially for collecting leads. 

  1. Boost sales:

With more and more people using social media, it’s a great place to enhance your sales funnel. Social tools are getting evolved, as a result, social networks are becoming extremely important for product search and ecommerce. So, this is your time to align your social marketing with sales goals.

For content creation & distribution:

  1. Promote your content:

Promoting your content on social media is a great start to get your interactive, well-researched content in front of new people, proving your expertise and enhancing your customer base.

All you need to have is a content marketing plan.

  1. Get your content shared:

As people start liking, commenting, or sharing your post, your content is exposed to new audiences- their friends and followers. And with people sharing your post across various social media platforms, your chance for going viral increases i.e. more and more people would come to know about your business, even the ones who have never heard about your business before, ultimately driving traffic to your brand and website.

Read Also: Tips for Increasing Your Organic Reach on Instagram

For communication:

  1. Reputation management:

Your customers are already talking about you on social media whether or not you are there to respond.  And it won’t always be positive, at times the talks can be negative too.

In such a case, the presence of you or your team can ease the issues. You will get a chance to share your side of the story in a polite manner if any mishap happens.

  1. Customer engagement and support:

Talk with your customers, solve their doubts regarding your products. Stay active, respond to comments and questions in a way that’s appropriate for your brand.

For advertising:

  1. Targeted advertising:

You can promote your business and distribute your content to the right audience in the most inexpensive way with social ads. The powerful targeting options can help you make the most of your budget. You can monitor the location, online behaviors, craft specific messages in various languages to talk to different customers, and pay only for the exact viewers you want to reach.

  1. Retargeting:

Using tracking tools, you can have an idea of the abandoned products in the shopping carts of your potential customers. And, you can’t afford to lose such potential customers.

So with the tracking tools, you can show the ads of the exact products they have browsed on your site or left in the shopping cart.

For proving ROI:

  1. Reports & Analytics:

Marketers often face challenges in proving return on investment. But not anymore! With social media tracking and analytics tools, you can keep a full track of your social media activities, right from the following to engagements and the purchases made for both organic and paid traffic.


Using social media for business can help you achieve the most for your business. You have a chance to know your audience, their interests and project the exact content to them. Also, you can keep an eye on your competition and build your marketing strategies differently and better from them. 

So, what are you waiting for? Try out some of the best social media for business and see the change in results yourself.

Ranolia Ventures is a leading Digital Marketing Agency that can effectively help you with Social Media Marketing and other aspects of Digital Marketing as well. Wait no further, schedule a call now.