Instagram engagement is not just limited to cute pictures, it is way more than that. As one of the most popular social media platforms in the world, Instagram is used by 1 billion people every single month. According to data, 80% of Instagram users follow businesses, and 72% of users have even made a purchase of products they saw on Instagram.
These statistics highlight one major point: Instagram is a goldmine for marketers, researchers, and entrepreneurs. But how to increase engagement on Instagram?
Is it related to your followers or your posts? Well, worry not! This article will cover all your doubts. Also, we will be sharing some tips to increase your Instagram engagement to the next level.
Let’s dive straight into this article to know how to increase Instagram engagement.
What is meant by Instagram engagement?
Instagram engagement is measured by how your audience is interacting with your content. Putting it simply, any time when your follower decides to take any action on your profile or on your posts, that’s called engagement.
Some common engagement metrics:
Other engagement metrics:
- Link clicks/Swipe-ups
- Story interaction
How to calculate Instagram engagement?
It’s simple- Add the likes and comments you get per post, divide it by your number of followers, and then multiply it by 100.
In an equation, it looks like- (Likes + Comments per post) / Total number of followers) * 100
An Instagram engagement rate is said to be good when it ranges somewhere between 1 to 5 percent. Anything further than that is considered very high engagement. So for higher conversions, you must work on your engagement rate.
7 tips on how to get more engagement on Instagram
Instagram engagement is all about connecting with your audience. So you must know that there is no step-by-step guide to increase your engagement. However, there are few tactics that can boost your engagement. Have a look:
1. Work on your post timings:
One of the main goals for your Instagram content is to provide your followers with quality content while making sure there is not too much of it.
That is why you need to understand two things-
- First, when you should post
- And second, how often you should post.
Worried about this concern? We have got you covered. As per our research, most users check Instagram from mobile and generally avoid browsing during work hours. So, the best time to post on Instagram is during middays and evenings.
Also, avoid posting on Sunday as the lowest engagement rate is seen on this day.
Now to answer your second question- keep a target of posting one-three times a day. The entire major brands are following the same, you should too.
Note: In order to avoid any last moment confusion, keep your content ready beforehand as you will need tons of quality content for posting.
2. Use Hashtags for better Instagram engagement:
Instagram offers its users a feature to use hashtags. Make use of this feature to:
- Gain more likes
- Reach a broader audience
- Gain more Instagram followers
But you might think- how can you find hashtags that will improve your engagement rate?
Well, research and do plenty of it. Take a look at what your audience, competitors, or influencers are posting and find which hashtags are most suited for your service.
You can use a maximum of 30 hashtags per post but make sure your caption is not over-flooded with it.
So, choose your hashtags carefully and bring in a new wave of users for your content.
3. Caption is important too:
The caption that you choose for your content has the potential to increase your engagement rates too. The relevant caption which clearly lets your users engage with the posts can keep the users delighted and increase your Instagram engagement.
Clearly, there is a lot to experiment with your Instagram captions, so feel free to try and test different tactics and find what works best for you.
4. Take help of Instagram stories :
Studies state that every day more than 500 million people use Instagram stories which certainly is a huge number.
With Instagram stories, you can give your followers an insight of the BTS and Work-life and everything that can make them feel more connected with your brand, ultimately driving their attention towards your service and increasing the engagement rate.
It’s a well-known fact that users who engage a lot with certain accounts are more likely to see their content again and again- all thanks to the Instagram algorithm. Therefore, keep your users engaged with stories for increased interaction and engagement.
5. Videos can step-up your engagement game:
Instagram users are fond of videos. So, gear up your Instagram engagement with quality video posting. Many marketers have admitted that video content has played an integral part in boosting their Instagram strategy. So, what’s stopping you?
6. Hold Contests & Giveaways:
People love free stuff and this fact can work as a wonder for building an effective engagement rate.
How can you achieve this?
Simple- run contests and giveaways that will keep your users interested. What you can do is to ask your followers to like certain posts, or comment on it, or even share the post to take part in the giveaway. While the users will follow these steps for the free stuff, you can witness an increase in your Instagram engagement.
7. Omnichannel Marketing:
It might come as a surprise to you but Omnichannel Marketing can skyrocket your Instagram engagement.
You might wonder what omnichannel marketing is. It is the act of engaging with the audience on a variety of different platforms to draw in more users to your Instagram content. But how do you get started? Link your Instagram content with a relevant blog post of yours. Turn your social media bios into funnels for driving more traffic to your Instagram account.
Do as much as you can to make sure that your users are getting constantly engaged with your content.
Now that you know what Instagram engagement is, its benefits and how to improve it, you are all set up for acing the Instagram game.
Be creative and don’t be afraid to experiment. Just do your best to stand out amongst your competition.
Hopefully, our article is of help to you. For any further queries, contact us.