For a few years now, the Internet has definitely changed our lives. With a click or touch on the screen we have the information we need. Whether we are looking for data on a subject, or if we are looking for a service or product . It tells us, not only where to find it and which one is best for us or the one that best suits our needs , but also that we can acquire it, buy it or reserve it at the same time. The fault of all this is the SEO, or as it is called in English Search Engine Optimization . That is, the optimization of a website to appear in the first search engine results.
Companies that are aware of this reality have invested their resources in SEO to be able to position their web pages , their products and services and, therefore, increase their sales, visibility, branding, etc.
If you are one of those who have not yet started working on it, or because of lack of time or because you think that this does not go with your company or business, here are some reasons for you to really convince yourself.
Your Competition Is Positioned On The Internet
More than 93% of people looking for products or services use Internet search engines . It’s easy, if your company doesn’t appear in those searches, you’re missing the opportunity to be found by a lot of potential customers every day.
Developing a website where you expose your work, or an online store if you sell products is your new showcase to a world that moves on the web. Having a website is just the beginning, then you have to work on its content, keywords based on your sector and your target audience, and develop a strategy to reach the top positions in search engines .
It is a difficult challenge, since everyone is fighting to be the first. Therefore, having good SEO professionals , having patience and allocating resources are 3 key factors to achieve it. But calm, you can be on the first page to an intention to search for users, you just have to incorporate SEO into your marketing strategy.
SEO Is A Profitable Strategy
The profitability of SEO as a marketing strategy is very profitable. The vast majority of professionals in the sector bet on doing SEO without any doubt. Not only for its effectiveness, but for its profitability .
It is an affordable strategy that also produces consistent and effective results. Its strong point is that it can be customized for each company and its budget. The results will vary being faster the more you invest or work on it, but in the long run and well worked it always gives results .
The key is that, after an intense analysis of keywords, you direct your business to your target audience , people who are interested in what you sell. That is, your marketing strategy is directed to a segmented audience. This helps you increase traffic to your website, position yourself against your competition and be able to evaluate the return generated by each euro invested.
SEO Generates Traffic With A High Conversion Rate
As I commented previously. One of the most important parts of the SEO strategy is the detailed keyword search . They are the basis of everything. The analysis must be very detailed. To obtain a good audience segmentation and match the intention of searching all of them.
When you get to that search intention, to solve the needs of your audience, provide quality content and information they are looking for, you make sure that the traffic you take to your website is the one that interests you. It is quality traffic that also enters your website with confidence . If the website is well structured and attractive, they will not only read the page on which they have landed, but they will browse others and possibly buy or subscribe or ask for information about what you offer there.
It Makes You Strong Against The Competition
Although it is increasingly present in companies, not all do SEO, and many do not do well.
A business that currently invests resources in improving its positioning, will be in the top positions of search engines in a certain period of time. To be among the first is to succeed, and especially if you position yourself ahead of your competition .
It is not something that is achieved overnight, and if you are not a professional in the sector, it may cost you a lot of effort and you do not get to see the results. But if you know about SEO or if you hire someone who knows, the results come.
SEO Is Constantly Evolving To Give You More Opportunities
Organic positioning is a dynamic process that evolves tirelessly to always offer the best user experience and companies must evolve on par.
Markets vary, user tastes, fashions, habits, makes everything change. Therefore, a website, an online store, and a marketing strategy are always in constant change, adapting to users and their requirements. If you remain static, you stay behind.
SEO that is highly measurable can be evaluated and reviewed to reflect changes in the market. In addition, as everything on the Internet changes, SEO is gaining more prominence. It has more and more power, and all marketing strategies are already going to maximize its effectiveness.