Like us on Facebook– You must have seen businesses putting it all over the place, be it on print ads, TV advertising, signs in retail stores, websites, email, or even messages. Maybe at some point, you would have even liked the brand on Facebook.
But, is it really meant to ask customers- “like us on Facebook” that too in a physical space rather than presenting them with an “easy-to-use” button? Or, do customers really feel the need to spend their time and effort on liking your brand on Facebook?
The bigger question here is that whether building a large following on any social media platform is even beneficial? Metrics regarding the size of your social media platform can be beneficial to you only when there is lead conversion. And for lead conversion, you need to remind your potential customers about your services and products.
And how do we do that- with Social Media Marketing.
We will talk about it in detail but first, let us understand why to like us on Facebook is driving less traffic.
Why like us on Facebook?
Very few viewers after seeing an Ad like a brand on Facebook. The reason is they find it useless to spend their time and efforts on it. Studies have shown that the “like us on Facebook” button is ineffective and there are a lot of reasons for it. First and foremost, the button slows down your site, something that is increasingly important for your business ranking in search. And visitors won’t wait long for your pages to load.
Second thing is that likes have no monetary value. No one is bothered about how many likes you are getting on your social media posts. Instead, the viewers are more interested in knowing what services you are offering.
This again leads to the question- why use us on Facebook when you can focus on enhancing your brand’s name and win the trust of your viewers.
You might think about how to expand your business to a greater section of the audience. This is where Social Media Marketing and Social Media Optimization is used. Let’s understand them better in detail.
Social Media Marketing- An effective way to ditch “like us on Facebook”
Your business needs success, not just in the physical world but online too. In this digital world where there are several businesses more or less offering the same services, Social Media Marketing lets you establish a unique name for yourself.
You can use Social Media to build your brand’s image, create awareness, and gain traction in crowded markets. And optimizing your presence on Social Media can help in generating leads and interests in your company that further translates into improved profits. But success in social media marketing doesn’t happen overnight. Instead, it’s a long-term strategy that works as a wonder for your business when implemented correctly and can destroy your business when done incorrectly.
Tips to gain success in Social Media Marketing
- Define your goals:
The first step towards achieving success in Social Media Marketing is to define specific, actionable goals for your business. Not having a clear goal means you lack directions in your actions which will make it harder for you to taste the success. So, it is important that you begin with building realistic and achievable goals to grow your business.
Your social media goals should align with your business goals. Aim on bringing more traffic to your website or reaching a wider audience or boosting your brand. Set deadlines for your goals and you can also use tools to track and manage the implementation of the goals set.
- Know your audience:
Identifying your target audience is important for reaching them with appropriate messages and content. By creating representations of your ideal audience based on the market research, you can easily attract and convert high-value visitors into your customers.
Developing buyer persona works in every marketing strategy, including social media too. Carefully analyze their demographic and geographic characteristics, industry values, and lifestyle to easily satisfy their marketing needs and manage your marketing strategy.
- Consider the right platform:
The most popular social media platforms are Facebook, Instagram, Linkedin, Twitter, and Pinterest. And the type of audiences present on these social media platforms varies from each other. If you are targeting a younger audience, Instagram and Snapchat might be better for you. Similarly, Pinterest would be better if you are thinking to target the female audience. And, in case, your target audience is other businesses, Linkedin is best for you.
Therefore, you must choose the right platform that aligns with your business and create & share fresh, valuable content on these platforms to build your presence.
- Hire a social media manager:
Small businesses with limited resources have little knowledge about the concept of social media marketing and that is why they often do mistakes in choosing social media services and a social media manager.
An experienced social media manager has a clear understanding of how social media works and he or she can effectively produce posts, choose content, engage with the followers, and take all necessary actions to boost the voice of your brand. It is definitely worth in investing a social media expert as the results you are going to get in return are huge.
- Develop consistency:
You need to remain active in posting your content on social media. If you don’t post on a frequent basis, you might end up losing your valuable customers and your business won’t rise. Whichever platform you choose, make a note to share fresh and relevant content with your audience. Don’t just post sales-focused information; instead apply the 80-20 rule, i.e. 80% valuable content and 20% promotional content to keep your users engaged.
- Build relationships with influencers:
Influencers play an important role in social media marketing. These people write reviews, share videos or content to a massive audience about any product or service. As influencers have a large target audience, so their recommendations can go a long way. Working with these influencers is great for your business. You just need to reach out to the right influencer who can target your niche audience and discuss the terms and conditions and the offer beforehand only.
- Gain more followers:
An organic social network is a key to success in social media marketing. Focus on your target market rather than adding followers who are of no use to your business. Paid ads and contests are a great way to increase your followers organically. But that won’t be effective if you don’t craft and share valuable content to engage your followers.
- Keep your followers engaged:
Engagement means keeping the users occupied with content, comments, and messages. When users would feel a personal connection, they would automatically be more interested in your brand. Remember, your community is made up of people. Support and celebrate your community even when they choose to share a negative experience about your brand. How you treat your users decides how much time they would spend engaging with your content.
- Make use of Analytics:
Analyze your results to improve your social media marketing strategy. Keep a check on questions like:
- What time of the day generates the highest click-through rate?
- Who engages most with the content and who engages the least?
- Which platform generates the highest return on ad spend?
- How different users move through your website?
Answering these questions can help you craft strategies that would lead to success in social media marketing.
- Keep updating your strategy:
Keep on experimenting with the strategies and see what works best for you. Stay consistent and work on improving your social media marketing. It might take time but the outcome would be great for your business.
Need a strategy plan to help your business?
If you are struggling with building the right strategy for your social media marketing, Ranolia Ventures can help you out. Our team would carefully analyze your business and requirements and create optimized social media plans to take your business to new heights.
Like us on Facebook was a thing of the past. It’s time that you switch to more effective ways of growing your business. Use the right social media marketing strategies to drive huge traffic to your business and with the help of informative and interactive content, convert them into your leads.
Have a query regarding Social Media Marketing? Contact us.