Consider the following data about Spa and wellness –
- According to IBIS World, there were 23,395 health and wellness spas in the United States alone in 2019, generating over $19 billion in sales.
- According to current Fortune Business Insights data, it is expected to reach USD 133.28 billion by 2027.
While it’s excellent that the sector is doing well, COVID has a significant influence on the spa industry.
While businesses are resuming normal operations, the battle to recruit new customers and retain existing ones is at an all-time high.
It only means one thing for spa business owners like you: you must find a way to differentiate yourself and stand out from the crowd by developing a solid spa marketing plan and spa promotion ideas.
Here are 13 spa promotion ideas to get you started, whether it’s strengthening your internet presence, working with local businesses, or hosting a class or event.
Before we go into how to market your spa effectively, there are three things that you should definitely keep in mind:
- Attitude and professionalism of employees
- The ambiance and decor of the spa
- Your One-of-a-Kind Selling Proposition
The first two reflect your brand and are the most critical components in developing your spa’s brand and a positive market image.
They’ll not only help you attract new consumers, but they’ll also help you keep the ones you already have!
Then there’s your USP (Unique Selling Proposition) to consider. Whatever you do, your USP should always be at the center of your spa marketing strategy.
This is what sets your spa apart from the competition and why your clients pick you!
As a result, making it the central focus of all your communications will help you improve the success of your spa marketing strategies.
Now that we’ve covered the essentials, let’s look at some spa promotion ideas for this year’s marketing strategy:
1. Make a Lasting First Impression.
The first impression, as the saying goes, is the last. And, in an industry like yours, where first impressions are everything, ensuring that every new customer has an excellent first visit is the most effective marketing plan of all.
It will assist you in attracting more clients to your spa and converting new customers into repeat customers.
- Every step of the way, focus on providing outstanding experiences.
- Ascertain that they are made to feel welcome.
- Check them in as promptly as possible.
- Pay attention to their desires and needs, learn about their preferences, and include them in the service delivery process.
- Make them feel at ease by guiding them to the changing rooms, designated massage room, or service room.
- It’s also a good idea to offer a small incentive on the initial visit.
- It might assist you in attracting more clients to your spa.
- It could be a free gift, a discount on a product or service, or a free bonus service.
- For example, you may provide a $20 discount on their first treatment, a complimentary manicure, or a 15% discount on their first purchase from your retail shelves.
These incentives will go a long way toward reducing objections, particularly from consumers who are debating whether or not to schedule an appointment with you. You never know; that could be the final push they need to press the Book button!
Tip: While we’re on the subject of enticing bargains, don’t forget to publicize your spa’s unique offers for important occasions and holidays.
You can provide your consumers limited-time discounts, freebies, service bundles, and anything else you think they’ll enjoy!
You’ll be able to make the most of every occasion, such as Valentine’s Day, Easter, Thanksgiving, Christmas, and so on.
2. Make Your Spa’s Web Presence Stronger
In today’s environment, having a solid internet presence is essential. Your spa should be present on every platform where potential clients might look for you or would like to find you.
They should be able to perform it without difficulty!
Here are a few resources that can assist you in establishing a strong internet presence:
I.) A Website with a Professional Appearance
It’s past time to get a spa website if you don’t already have one. You can hire an expert to build it for you or use website builders with ready-made templates to create your own.
Because most people nowadays utilize the Internet to learn more about businesses, it will most likely be the first place where most potential clients would land. Think of it as a virtual version of your receptionist’s office.
As a result, make sure that your website is effective, that it contains all of the information that visitors would require, answers all of their questions, accepts appointments and represents the appearance and feel of your spa.
- Your website should be updated regularly, load quickly, be mobile responsive, and seem professional in order to continue generating actual leads.
- You may improve the quality of your leads by optimizing your website’s content to rank higher in search engines.
- Include important keywords in titles, meta descriptions, content, URLs, and picture alt-texts, among other places.
- To reach more relevant consumers, concentrate on long-tail keywords that are specific to your geography and USP.
II.) Don’t Forget to Make Your Website User-Friendly For Visitors
Make sure that anyone visiting your website for the first time can simply find what they’re looking for, such as the services and goods you offer, price, contact information, a link to your address or location, customer testimonials and reviews, a booking page, and so on.
Consider the case of Reflexion Spa, as depicted. Their website maintains a consistent concept throughout, which is highly similar to their brand identity.
In the navigation menu at the top of the page, they’ve covered everything a visitor would want to know about their spa.
They’ve carefully constructed a headline and subheadline for their spa, using the keywords “Chicago” and “Hinsdale,” which will undoubtedly help them rank higher in search engines.
They’ve also included prominent CTA buttons for both of their locations – Book and Call.
III.) Listing on Google My Business
Google controls the search engine market, handling over 90% of all search inquiries worldwide.
As a result, it’s becoming increasingly crucial for your spa business to be visible on this platform. You’d like folks in the surrounding areas to choose you if they’re looking for a spa, wouldn’t you?
They must be able to:
1) Locate you
2) Obtain pertinent information, and
3) Be able to take appointments.
That’s exactly what a Google My Business listing does!
IV.) Use of Social Media
Social media is one of the most significant and influential avenues for increasing internet presence nowadays.
Different types of social media platforms are helpful for different kinds of businesses since they appeal to different types of audiences.
The following social media platforms can be used by spa businesses to develop an online presence:
Today, it is a massive online community. Furthermore, the majority of firms have a Facebook company page.
Create a profile or page for your spa business if you don’t already have one. Add photos and videos of your spa in action, client testimonials and reviews, new goods, services, seasonal specials, and more!
In recent years, this platform has also gained a lot of traction. Moreover, half of Instagram’s active users are under the age of 34.
It’s a wonderful idea to build an Instagram company account to target this relatively youthful customer group! Instagram is all about photographs and videos, making sure your feed is visually appealing to your followers and reflects your brand’s personality!
Pinterest is all about photos and videos once again. The posts are referred to as ‘pins,’ and they appear in relevant searches on search engines as well as on Pinterest.
Make the most of it by adding images of your spa, its services, and its merchandise. Remember to highlight the factors that will interest visitors and help your business expand by increasing traffic.
- Spa directories on the internet
Being included on web directories such as Yelp and spa-specific directories such as SpaFinder, SpaIndexMedia, and others is no longer a luxury but a requirement. Before visiting your spa, the majority of consumers undertake an online search.
You’d be at a disadvantage if you weren’t present where clients expected to see you. As a result, you should get listed in these directories, at least the more well-known ones.
Also, don’t forget to ask satisfied customers to post a review to help you develop a favorable reputation because online reviews are taken very seriously.
3. Collaborate With Local Companies
Increase your sales by using the clientele of other local businesses. People from all walks of life appreciate the refreshing and renewing services you provide.
Exclusive collaborations with local firms can aid in cross-promotion and benefit both parties. Make contact with nearby businesses to see if they’d be interested in exchanging promotional materials.
You can work with local hair salons, tourist attractions, hotels, gyms, wedding suppliers, yoga studios, fitness clubs, and restaurants, among other businesses.
By advertising together, you will be able to boost your clientele while also saving money. You can design well-thought-out business referral schemes in which the two companies engaged refer each other to their clients.
To boost the first promotions, you might even introduce certain offers and discounts.
4. Use Social Media to Promote Your Spa
We’ve already discussed how crucial it is to be active on social media. But that’s not all!
To attract new clients, you must market your business on social media. This is one of the most cost-effective strategies to promote your spa.
It necessitates long-term consistency and dedication. Here are a few things to think about if you want to increase your social media traffic and engagement, as well as gain more customers:
- Post on a regular basis: As I previously stated, consistency is essential when it comes to social media. So make sure you’re not simply posting stuff on your various social media pages when you’re in the mood or when you’re free.
Make a publishing schedule for your social media accounts so you don’t miss anything. While doing so, think about the optimal days and times to post material.
- Use relevant hashtags: Hashtags are essential for increasing your social media reach. When you post something, make sure to include hashtags that correspond to the content of the post and the most popular industry hashtags.
Don’t overuse or underuse hashtags. The ideal number of hashtags for Twitter is two; for Instagram, it’s eleven, and for Facebook, it’s six.
- The importance of user-generated material cannot be overstated: People are more likely to relate to your consumers than to you. Encourage visitors to submit images of their visit to social media and tag you in them. You can then share their work to promote it and establish an emotional connection with your audience.
- Organize contests and giveaways: Who doesn’t enjoy the thrill of a free prize? Contests on social media and giving away freebies can help you increase your reach and engagement. These are especially appropriate for special occasions and holiday seasons.
The benefits can be in the form of a freebie or an exclusive discount, whichever you like. Add the following booking CTAs to your profiles:
Including a booking call to action on your social media pages, such as a Book Now button or a link to your booking page, can make it easier for customers to book an appointment with you, resulting in more spa reservations.
With the correct spa scheduling software, you may add Book Now buttons to Instagram and Facebook, as well as your booking link to other social media platforms.
5. Encourage Customers to Leave Testimonials in Order to Establish Trust
What customers say about you has an emotional component so that most potential customers will be interested.
It will aid in developing your spa’s credibility and instill trust in the thoughts of those unfamiliar with your brand. Request and encourage positive online reviews from satisfied customers on your website, internet directories, and social media profiles.
If you’re a regular customer, you may ask them to review your services, schedule an appointment, and feature them on your booking page immediately. This will entice potential clients to schedule a meeting with you.
You can include client testimonials on your website (required), social media, and promotional materials. It would be even better and more trustworthy if you had a picture of your satisfied customers.
6. Make Video Marketing a Part of Your Spa’s Marketing Strategy
More than 70% of marketers believe that video content converts better than any other format. Using video on your website can boost conversions by as much as 86 percent.
Customers may get a sense of your spa before they attend by seeing videos of it in action on your website, social media sites, and marketing initiatives.
Your spa can even have its own YouTube channel. You can share how-to films, DIY tutorials, skincare tips, a sneak peek at your most well-known services and goods, a spa tour, a quick conversation with your satisfied clients, and so on.
If YouTube seems overwhelming at first, you can create similar videos on your Facebook and Instagram pages.
Whatever you do, make sure your films are genuine and honest. They should demonstrate how your spa works. Incorporate videos into your spa’s marketing strategy to breathe new life into your brand!
7. Establish And Maintain Client Loyalty Programs
Customer loyalty and retention hinge on making your consumers feel appreciated and special. Customer loyalty counts a lot in a business like yours, and keeping consumers is less expensive than acquiring new ones.
If you haven’t already, here are a few ideas to get you started with loyalty programs in your spa:
- Programs for birthdays
On our birthdays, we all want to be treated like royalty. It would go a long way if you did it for your clients! It’s also relatively effortless.
Simply record each client’s birthday on their initial visit (you could use an intake form for the same).
Then give them a gift on their birthday or for the entire month of their birthday. It might be a free add-on service or product or a slight discount on their favorite service!
- Programs for referring others
Your current clients are well-versed in your services and the overall experience you provide at your spa. Who better to market your company than them?
- Introduce referral programs to your spa and inform your clients.
Increase your clientele by offering incentives to encourage customers to promote your services to friends or family members.
The incentives will be most effective if they are supplied to both the referring and new clients. It might be anything, such as a free session, an attractive discount, or an alluring package deal!
- Spa memberships or loyalty cards
Make your clients feel special by offering discounted spa memberships or punch cards. They would be entitled to exclusive discounts and offers as a result of their membership. Probably a little more over the holidays or during seasonal spa promotions.
After a specific number of sessions with you, a spa loyalty card will drive your customers to return or upsell by granting loyalty discounts or a free service.
This is how it goes. They bring their punch card with them every time they come in, punch or mark it, and if they achieve a particular number of punches, they are entitled to the discounts or prizes you promised!
8. Make appealing spa service bundles available.
Selling discounted service packages to consumers is a great way to promote your spa. Bundling your services will allow you to sell more services in each visit and entice consumers to return for more.
Make a package of services that generally go hand-in-hand with a discount. These discounts will give your clients the impression that they are getting greater value for less money and that they are getting a great bargain.
A manicure, pedicure, and waxing, for example, could be combined with a full-body massage and a facial.
Your retail products, such as skincare, scented candles, essential oils, or your own product line, might also be included.
9. Promote And Sell Spa Gift Cards/Certificates.
Gift cards are a terrific method to get new consumers and offer your products and services. And, as an added benefit, they’re a popular gift option, especially for special occasions or holidays.
The gift cards don’t have to be pricey or seem like genuine cards to be effective. Simply download one of the free spa gift certificate templates and print it.
It won’t set you back a lot of cash. You can also sell it to your clients, who will gift it to their friends and family, bringing you additional new consumers.
You may even make custom gift certificates for important occasions such as birthdays, Valentine’s Day, Thanksgiving, Christmas, and the New Year. They may be helpful to certain unique seasons of the year.
10. Use an Online Planner to Keep Track of Your Spa Appointments
Manual bookings by phone and email are no longer an option. They require a lot of back-and-forth scheduling, take up a lot of your time and effort, are inconvenient for both you and your clients, and can result in multiple reservations, incorrect bookings, and no-shows!
Simplify the entire appointment booking procedure for your spa as well.
Contact Ranolia Ventures, a digital marketing agency that can help you develop your spa booking software, to streamline the scheduling process.
It gives your consumers the ability to arrange appointments at their leisure, even outside of work hours. You’ll never have to deal with the problematic aspects of manual scheduling again. You’ll also have more time to concentrate on expanding your spa business.
More than just automating the scheduling process is possible with the correct scheduling software. With features that work as spa marketing tools, it will assist you in achieving your objectives.
It enables you to share your booking link across many channels to increase bookings, including your website, Google, Facebook, Instagram, brochures, promotional emails, online directories, review sites, and more!
No-shows and informal bookings are reduced with automated email and SMS reminders, as well as online prepayments. Rescheduling and canceling appointments is as simple as dragging and dropping or clicking!
You may provide a more personalized spa experience for your customers by using tools such as gift certificates, discount coupons, intake forms, digital SOAP notes, online reputation management, waiver forms, and so on.
Resource management, employee management, and a mobile app to keep track of your calendar and bookings on the move can help you run your spa more efficiently.
Optimize your marketing efforts with reporting and analytics features to track your crucial metrics like the number of appointments, sales, customer satisfaction, staff productivity, etc., to make well-informed decisions.
We hope that these spa marketing ideas seemed helpful to you and that they help you plan your 2021 promotion strategy better.
Apart from this, keep yourself updated with the latest industry trends and apply those to your spa. Learn and introduce even new services or massage techniques and provide them to your customers.