What are the key benefits of using the Google Display Network?

What are the Key Benefits of using the Google Display Network?

Most businesses are sure about running Google Ads but they can’t say the same for Display Ads. However, you must know that Display Ads have their own benefits. Display advertising or banner advertising is a visual-based form of online advertising that uses images, logos, videos, and other rich graphics to promote your products or services.

But there is a lot more to Display Ads that you must know about. In this article, we will talk about Display ads in detail. Keep reading.

Importance of using Google Display Advertising

Having more than 2 million websites across different countries, Google Display is a vast Network for advertising online. Google Display Network lets you advertise your brand to people while they are browsing websites, watching YouTube videos, checking their Gmail, or playing games.

Google Display Ads can reach over 90% of Internet users worldwide. It offers you the feature to target your ads in particular contexts, locations, or to particular audiences, and more. You can also create text and non-text ads and can include images or videos to make your ads stand out and to increase your brand awareness. 

Now that you are aware of Google Display Network, let’s talk about the benefits of Google Display Advertising.

What are the key benefits of using the Google Display Network?

  1. Can reach vast audiences:

The main benefit of using Google Display Ad is that it can help you reach a larger section of audience. It allows your ads to reach over 90% of internet users worldwide. If you want to increase exposure for your business and to reach more people online, you should use Google Display Ads.

  1. Comes with flexible pricing model:

Google Display Ads gives you the option to pay on the basis of per one thousand views. This means you will be charged for the impression of your ads.

  1. Has different ad types:
  • Standard Display Campaigns:

Here you can create Responsive Ads that can be personalized according to the targeted audience. You can also upload images and videos as per the need.

  • Smart Display Campaigns:

This option works well when you are running a search campaign. It is easy-to-setup but does not give you the option of Targeting. This campaign can automatically optimize your target for conversions.

  • Gmail Campaigns:

While using Gmail, you would have seen small ads above all mails. These ads are known as Gmail ads and are created using Gmail Campaigns.

  1. Can be of different sizes:

The default ad type in Google Display Network can adjust on its own. 

Common mobile ad sizes:

  • 300×250
  • 320×50
  • 320×100
  • 250×250 – Square
  • 200×200 – Small Square

Common computer ad sizes:

  • 300×250
  • 336 x 280 – Large Rectangle
  • 728 x 90 – Leaderboard
  • 300 x 600 – Half-Page Ad
  • 160 x 600 – Wide Skyscraper
  • 970 x 90 – Large Leaderboard
  • 468 x 60 – Banner
  • 250 x 250 – Square
  • 200 x 200 – Small Square
  1. Performance can be measured:

One more benefit of using Google Display Advertising is that it provides you detailed reports of your ads. Here, you get the option to track the number of clicks made on your ads, cost per click, impression your ads created, number of conversions, and more details related to your campaign.

When you measure the results, you get the idea of which ads are performing well and from where you are receiving traffic. This information can be used to make an informed decision.

The bottom line

With Google Display Advertising, you can reach new and profitable customers instantly. You don’t just have access to millions of places on the network but you also have multiple options to modify and create the display ads to show the right people at the right place and right time.

Moreover, Google Display Ads are cheaper and are on budget for even small businesses. Besides, Display Ads are designed in a way that helps you to achieve your target. It does not matter whether you are a start-up or a well-established business, Google Display Advertising is sure to offer you multiple benefits.

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