Why do Digital Marketing? Internet, search engines and social networks can help increase sales of your products or services. Don’t think twice! What are you waiting for to invest in online marketing?
People who work with the client in online Marketing agencies often encounter these questions. They know it pretty well that during this crisis of COVID 19, they want to appear at the top of Google but they don’t know-how. They have realized that their friends, children, grandchildren, parents, grandparents, absolutely everyone searches for what they want on the internet.
Why do Digital Marketing? Principal reasons
Through the mobile they find what they want in 10 seconds, whatever it is, that easy and comfortable. The hackneyed but not so false phrase “if you are not on the internet, you do not exist” is that really in the world in which we move today.
1. Increase in internet shopping
Entrepreneurs have realized that the way to reach their customers today is through the internet, or they go digital or they will almost certainly face business suicide! Yes, even if it sounds that hard. We must rethink what we have learned so far.
2. Comfort and ease of purchase
Customers want to find what we need quickly and easily. We have become very comfortable because the digital medium gives us that facility 24 hours a day. Now we demand to be listened to, to interact with our supplier, to have a closer or even personalized relationship with our brand, which gives us confidence and is transparent with us. That is why digital marketing is already one of the main challenges for companies.
They want to be just when a customer wants to buy something or look for some service that they offer. Even go ahead and offer the service or product to future customers without the need to look for them. This is possible thanks to the relational experience they have with their clients and the data they analyze about them through their purchasing process and their way of acting in the online environment, so they can be adapted to their tastes and needs.
3. In Digital Marketing, time is money
Digital marketing is a necessary step and the sooner you start the better. It is true that having a “nice website” is not enough going much further. It is a strategy, we must be clear about the objectives, analyze the situation to know where we started from and where we want to go and know the means we have to achieve it.
4. Scope: You can sell beyond the local through Digital Marketing
Imagine an entrepreneur who owns a bean bag store and his competitor has a store across town. He decides to enter the online world. He analyses his data and realizes that women buy 80% of the products and that they also demand poufs for children; with which he decides to launch a new line of female poufs and another of children’s poufs.
She spends more money on advertising targeting that audience, and even at less cost than she previously had with her campaigns in local newspapers and radio.
A few months ago it was unthinkable that they would buy beanbags from other cities. With this simple and everyday example, it is clear who has crossed the digital barrier and the very different results that there will be between one and the other.
The scope of the store now is completely different. He has been able to sell throughout the country in a short period of time. On the other hand, he has been able to interact with his clients and has detected their needs and meet their demands. Although you initially made an extra investment, in the long term you have been able to reduce your advertising costs.
5. Social networks
That your brand has a presence (and active) in social networks in the times we live and enjoy is not an option, it is essential. Through social networks, you can complement offline marketing with a good online marketing strategy to:
- Interact with your target audience who, in the medium term, will be future customers.
- Get lots of information about your brand: comments, behavior, needs of your target audience
Still not convinced of all these advantages of Digital Marketing for your company? If you want to know more about Online Marketing, visit our website for a Complete Guide to Digital Marketing.