If you are still not sure what Digital Marketing is , today we explain it to you. We are going to tell you in detail what online marketing is and what are the benefits you can get for your brand with a well-optimized and goal-oriented strategy.
Digital Marketing is important and beneficiary for any business. To understand it’s advantages, all the various channels will help businesses plan the best suitable strategies or trust an agency to take all the actions related to the online platform.
Digital Marketing or Online Marketing is a set of marketing techniques and strategies running on media and Internet channels . It is about making the most of online assets and opportunities to boost a business or brand efficiently along with systematic increase in customer engagement.
Evolution of online marketing
With the popularization of the Internet, traditional marketing techniques adapted to the online environment. Meanwhile, this is how digital marketing emerged, which evolves as rapidly as technology does.
Online marketing uses new media and channels to design strategies that help companies stand out on the Internet and attract more customers. Social networks, business blogs, email marketing, advertising on Google and other media are just some examples of digital marketing.
Therefore, digital marketing is the evolution of traditional marketing . However, from the ads on the radio, television or the press we have moved to the ads on the Internet. From the letters with advertising that flooded our mailboxes we have moved to email marketing. From the live presentations of the products we have gone to webinars and videos on YouTube.
The main difference (and advantage) is that new technologies allow us to design personalized marketing strategies. Meanwhile, the analytical tools help us to know our target audience much better. Furthermore, now we work with our ideal buyer or customer offering exactly what you need at the time you need it throughout the sales funnel. We can even anticipate your future expectations.
Thus, digital marketing not only serves to sell more. However, it serves to sell better, optimizing to the maximum the resources offered by the internet.
Digital Marketing Platforms
Above all, there are many digital platforms and tools where various kinds of Digital Marketing strategies and techniques can be taken into action for a desired outcome:
Web or blog : Firstly, through strategic content marketing, associate marketing, etc. you can engage your desired consumers and is the best opportunity to retain a customer.
Social Media Marketing (SMM): Certainly, Social Networks are tremendously effective platforms for brand awareness and customer engagement.
Email Marketing : Email is the platform with the highest ROI (return on investment). A systematic strategy in Email Marketing can bring you desired sales opportunity increasing your business revenue profoundly.
Search Engine Optimization (SEO): escalating the web positioning of a website will make it appear in the top rankings of search engines. In this way, the chance to receive more quality visits increases considerably.
Search Engine Marketing (SEM): Certainly, Digital advertising campaigns, both in Social Media platforms, search engines or other websites, blogs, forums with banners or videos to engage more consumers with interactive content.
Video platforms: platforms such as YouTube or Vimeo.
Advantages of Digital Marketing for your business
Certainly, Digital Marketing has many advantages that traditional marketing does not have. However, it is a safe bet to achieve greater growth, improve positioning and expand the distribution of our communication.
Let’s look at the main and crucial advantages of Digital Marketing:
1. It is a universal means
Similarly, Digital marketing allows you to take your business anywhere on the planet. Never before has the internationalization of the company been so simple and so economical. Furthermore, you can position your brand and your products or services without geographical or temporal limitations. However, it doesn’t matter if you preside over a large corporation or have a small business.
2. It is Ratiocinated
You have enormous market segmentation possibilities to focus all efforts on the target audience your business wants to reach. However, an offline marketing strategy does not have these distributive possibilities.
3. It is measurable
Certainly. it gives you full control over your campaigns in real time. However, if it doesn’t work, you can stop any campaign without spending the entire budget.
Think about your last campaign in a traditional environment. How many consumers or visitors did you get? How many read your ad? Who contacted you thanks to that medium? All these questions have a difficult answer with traditional marketing campaigns.
Furthermore, with online marketing you have numerous analytical tools that allow you to measure the success of your actions with great detail . For example, you will know who has entered your website, where it has come from, what sections it has visited and how long it has remained on your site.
4. It is less intrusive
Surely you receive more than one telemarketing call that bothers you because it interferes with your activity. Digital marketing is not intrusive because users only click on an ad or open an email if they are interested . Otherwise, just ignore it. In addition, thanks to segmentation, most people who see your campaigns will have looked for something related to your products or services, so the chances of conversion are higher. And without being heavy.
5. It is interactive
Digital Marketing, especially if you use channels such as social networks, allows you to create a community around your brand. Meanwhile, communication is essential to meet your customers and your followers. Certainly, social media marketing is a very valuable tool to know what they think about you and how to improve your products or services.
However, this direct feedback with the consumer extends to your customer service department, which will be high quality and instant, with access to the brand 24 hours a day.
Meanwhile, as you can see, Digital Marketing allows you to reach your target audience more economically and easily. However, it has various platforms and channels, tools and crucial assets. Certainly it helps to develop the communication strategy of a brand or business.
Meanwhile, in Digital Marketing our goal is to have an online presence that plays part of the visitor’s buying process, educating them about problems and opportunities that they face and generating value for your product or service.
However, if you want your brand to be visible and that your company improves its results, you cannot put aside this valuable tool.