What is the use of SEO?
The combination of letters SEO now sounds continuously in the environment of the online community. But only a small group of people are well aware of what this means. Most of them consider SEO as a means of manipulation, deceiving the budget of the owner of the resource fraudulently, or, conversely, painstaking work that helps to promote the site systematically. To understand what SEO is, you need to understand in detail.
So, SEO is specific actions that increase the quality and quantity of traffic based on the results of the popular search engines Yandex, Google, Bing.
At present, it is impossible to imagine a person or organization who would not use the World Wide Web. The Internet is now present in all areas of our lives and has become an integral part of it.
The Internet is developing rapidly and globally, so it can be argued that no one will post their announcement of a service or sale in a newspaper or on a bulletin board and wait for an answer while on duty by the phone. Buying a product or finding the right service is also more comfortable than simple: type in the search bar what you are looking for and get a lot of results from which you can choose a more suitable offer.
Here are 6 reasons why SEO is a valuable strategy for your business:
1. SEO is still working
The methods that are used to improve the ranking of the site in the issuance still work.
This fact is confirmed by many studies in the field of optimization. SEO will work effectively if you focus on optimizing the user experience during search engine optimization. The results will not be visible immediately, but in the end, your site will be better ranked in the search, and you will get organic traffic.
2. SEO is here to stay
Given the work and trends in the development of search engines, it is unlikely that SEO will stop working in the near future. To some extent, even the search for audio or video content is affected by keywords, as well as when searching for textual information. This ensures that SEO techniques are valid regardless of their period of existence.
3. Search engine optimization is cost-effective
Compared to the cost of other marketing methods, for example, promotion in social media, PPC or email marketing, SEO pays off well – investing in it is profitable. Even though the PPC method can bring more profit, and the presence on social media to increase the image of the company, organic SEO remains the basis for your successful promotion in search engines. Search Engine Optimization Captures Significant market share.
Studies show that more than 80% of customers read reviews about a product or service before buying. And the number of such customers will only grow. Shortly, the vast majority will look for goods and services via the Internet. Therefore, if you want users to find your site, you need to take care of its search engine optimization. Otherwise, they will go to the websites of competitors who used SEO.
4. Optimization for mobile devices will increase the effectiveness of SEO
Increasingly, users access the Internet from mobile devices: smartphones, tablets, laptops, etc. Therefore, those site owners who want their sites to move well in search results, you need to adapt them to mobile devices.
5. The online reputation of your business is essential.
Google is continually changing the way we view sites. Some SEO factors that did not exist a few years ago, for example, social media indicators, are now a priority in terms of impact on the search ranking.
Inadequate and outdated content on the site can harm the reputation of the site since this is one of the main factors that affect the ranking of pages in search engines.
6. Regional SEO is becoming more relevant.
There are differences in the potential traffic to the site, if we are talking about common keywords, for example, “plastic windows” and regional ones — “plastic windows in St. Petersburg”.
According to Jo Kelly, an SEO specialist from Vancouver, “relevance is everything for search engines.”
More and more customers are using local search on the Internet, indicating the city when choosing goods and services. Therefore, the profitability of regional and geo-traffic is higher than ever. And further, it will only grow.
Most people use search Engine
According to Google, 4 out of 5 users use Google to search for company data. They use search engines to find addresses, opening hours and reviews. SEO newbie always use Google to find information. The same applies to ordinary Internet users. When they want to find something (an article, some services, products or any other information), they turn to Google.
If your business does not have a good position in the search, you miss a huge number of people who are actively looking for companies such as yours and are ready to place an order.
Whether you use professional services or do your promotion, SEO can have a very significant impact on sales and customer growth. No other source of advertising reaches even such a mass of people. Flexible settings of search keys allow you to achieve precisely your client, unlike television, radio and outdoor advertising. 96% of people who use the Internet look for information through search engines. Therefore, investments in SEO promotion are growing every year.
Well, in the end, I would like to say: SEO is an investment, and the more you invest in it, the more your profit will be in the form of high positions in search engines, business growth and customer loyalty.
Another reason for the uniqueness of search engines is that they provide targeted traffic. People are looking for exactly what we offer. User searches are those words that are entered in the search bar. These words are crucial. If SEO is not so good, our website will be ignored by search engines.
Targeted traffic is an improvement in revenue. So feel free to invest in SEO if you want to make money.