What would the Internet be without content? A void in space, blank pages without any value or interest to anyone. That’s how relevant digital content is, even if you don’t believe it. But do not worry, we are here to help you, and that is why we will explain to you what types of digital content you can add on your website and how you can take advantage of them.
Digital content is significant for any digital marketing strategy. On many occasions, even if you have advertised your company on Google My Business or created the best online store, if you have not worried about including quality content, you will not have genuinely triumphed in the world of digital marketing.
What is Digital Content?
The digital content is any information or data that can be included in a digital medium. They are the soul of any web page and the key to any positioning or branding strategy. Through the contents, we can more easily reach potential customers and at the same time, retain those who already know your brand.
Types of Digital Content
Once you have a more or less clear idea of what digital content is, you should also know what types of digital content there are. In this way, you will know which ones are better and best fit the kind of strategy you are following and what kinds of digital content will favour business growth. An ecommerce of screens is not the same as the website of a psychologist’s personal brand. Depending on each one, some types or others of digital content will need to be used.
Blog: your ally for your SEO Strategy
If you pay attention, you will realize that most online businesses always include a blog section on their website. Through them, it is much easier to reach your target audience and get them interested in your products or services. Besides, these types of digital content allow you to get the most out of your SEO strategy and position your posts in the top positions of search engines.
Add a blog section to your website, and you can gain much more visibility. Of course, you also have to keep in mind that it is essential that you establish a calendar of publications to upload content frequently. This way, you will give your website a much more careful and worked aspect.
Infographics to make your Website more Attractive
The more visual, the better. The infographics are those types of digital content that will help when transmitting the information in a more pleasant and engaging way. Having blocks and blocks of text without any visual aspect can indeed be quite daunting and seem quite dull even if you have worked hard.
Thanks to designing programs such as Photoshop or Illustrator, it is quite simple to include this type of content on any web page. And even if you are starting in the world of digital design, platforms like Canva will allow you to create infographics easily and for free.
Improve viewing Through Photographs
Another of the easiest ways to add value to your website is through pictures. Your pages will seem much more attractive and exciting, and you will improve the user experience while increasing the length of stay.
Of course, choose your photographs wisely. If unfortunately, you do not have photographic skills or someone responsible for providing these types of digital content, you can use image banks. Examples of them are Unsplash, Pexels or Pixabay. Choose photographs with an aesthetic that accompanies the one on your web page, and that gives it meaning and accompanies the text you include with them.
Videos: Increase the Length of Stay
They are not used as much as the photographs, but they provide many more benefits than the latter. These types of digital content are super useful because they significantly increase the time of your customers stay on your website. If you embed a video in any section of your online business, you will be ensuring a couple more minutes.
Ebooks, more Authority and Visibility
Ebooks? Yes, it ‘s time to get down to work and write your ebook. Although these types of digital content are not as common as the rest on this list, they may be much more useful. An ebook adds much more value to your website and also gives it authority.
Putting all your knowledge and experience on the keys will give your business a much more professional and exciting touch. If you publish it on platforms like Amazon, you will get to know many more people.
Tricks to make the most of your Digital Content
Now that you know what types of digital content there are, I think the next thing you want to know is how you can take advantage of them to get the best out of your website or online business. So there we go.
- Boost SEO using keywords: through the posts of your blog or the categories of your products or services, work your organic web positioning by choosing appropriate keywords and adjusted to your content. Another trick is to change the name of the photographs you upload for longtails to optimize your positioning to the maximum.
- Quality over quantity: it is not necessary to fill your website with all these types of digital content. The most important thing is that together everything has good quality and that they are informative.
- Build your brand personality: through all content, you have the opportunity to leave your brand’s personal stamp. Choose colours that represent you, a specific photography style and a language or tone of voice adjusted to your business and your customers.
- Update yourself frequently: having outdated or ineffective content doesn’t help much. Check often which posts are not visited or what are the new Google algorithms.
Newsletter to Retain your Customers
Newsletters are the most direct way to reach your customers. These are newsletters that are sent by mail to your customers from time to time informing them of new developments in your store, new posts, offers or any information that may seem exciting and that you want to send them.
It is very useful when working with the loyalty of your customers to your company because it allows you to be present in your daily life more often. If through these types of digital content, you provide exciting data for them, you will get them to be more interested in your brand and to use it more often.