All companies, regardless of size, seek to increase sales, conversions, and brand visibility. And to achieve these objectives and obtain excellent results, they are turning to digital advertising.
For your company or business to experience rapid growth, here we tell you: what kind of digital advertising can you do, the benefits of it and how to invest in it so that your business benefits.
Digital Advertising for Company
You will probably agree with me that to obtain marketing results through traditional advertising, we must talk about significant investments (of money), which will be subject to the purchase of advertising spaces. With regards to digital advertising, although it can be done with much less investment, it is also divided into spaces. These are:
- Paid search engine ads like Google AdWords
- Banners or pictures on web pages (display ads)
- Paid content placements (native ads such as Facebook brand content)
- Other social media ads, mobile advertising campaigns, email sponsorships, or video advertising campaigns.
The big difference (in addition to a smaller investment) is that being measurable, visible at all times, and optimizable can be much more useful than traditional advertising media. Since this means, you can reach the right audience at the right time. Something that is not guaranteed with conventional advertising. How can you see, digital advertising offers many advantages, and we will see some of them in this article.
Companies add to digital advertising: numbers speak!
According to a new advertising spending report, global spending on Internet advertising will exceed, high above the more traditional advertising channels such as television, newspapers or radio.
Why this growth in digital advertising?
Because how you can see in this graph, people spend the same (or even more) time in digital media than in traditional media.
But that is not all!
The continued growth in the use of smartphones (which represent almost 72% of global Internet use), can give you a quick idea of all the advantages and opportunities you have as a small business owner, entrepreneur or independent professional to invest your time, money and efforts in digital advertising in order to boost traffic, attract potential customers and get more sales.
That said, let’s find out …
5 benefits you will have when investing in digital advertising
1- Your clients are online
Between online research and social networks, almost 50% of your potential clients are online. If you want them to see you, you must announce in the media that they frequent.
2 – Advertising can boost your business
All companies in their beginnings what they need most are customers, right ?. You can try to build a customer base using the only word of mouth recommendation … Or look for the rapid growth of it by attracting a massive flow of customers using the power of digital advertising.
3- Digital advertising helps establish the credibility of your business
Will consumers often think that if a company makes digital advertising, it must be legitimate and successful. Having an online presence is synonymous with reliability and credibility for your business.
4 – You control the message
Your advertising message can let people know that you exist, or it can also give them an incentive so that in addition to knowing you, they act immediately. Online advertising allows you to offer, at the moment, an offer code for a discount or free shipping to achieve instant action from your potential customers.
5- Digital advertising is trackable and measurable
Most types of online ads now come with the ability to sign in to a dashboard that gives you the performance data of your campaigns in real-time.
You must also have Google Analytics installed on your website so you can get a more comprehensive picture of the impact of your advertising on the overall traffic of your website.
This tracking allows you to be more productive with your investment in digital advertising since you know what worked and what you should improve.
Why is Digital Marketing essential?
First and simply, the connection. Being connected to the world allows us to be and be closer to customers since they can interact with companies and create relationships. But not only does the connection exist as an essential factor in online marketing, but we also find several specific elements of great help to the company:
The costs of online marketing significantly reduce the budget to carry out strategies. Leaving aside traditional channels such as television or radio, you can focus on social media to achieve similar results.
With the collection of data and the queries in real-time and in a precise way, greater control is achieved in the campaigns, as well as the ability to modify them to achieve better results.
In an online marketing campaign, we can segment according to demographics, psychological, and behavioral data on the network. In this way, we will achieve a more optimal, concise, and personalized target audience division.
The digital campaigns allow exact calculations of the results obtained, benefits, return on investment (ROI), impacts on the audience, etc.
Have you ever run a Google or Facebook advertising campaign? Would you do it again, and why? What lessons did you learn the hard way? Do you want to run a digital advertising campaign successfully? Then, hire digital marketing expert professionals who possess enriched experience. Share your experience in the comments below!