In case you’re still not sure why someone would want to build their own Application development for their business, we describe 8 main benefits in adopting this technological solution.
Presence and Improvement in Customer Experience
Statistics prove that the standard users utilize more than 2 hours a day on their cellphone. So far this year, 205.4 BILLION Apps have been downloaded worldwide. An Application can definitely change the customer experience and can be the most personalized tactic to reach out to the potential consumers.
Be available and visible to customers at all times
Being present in the dynamics of the Apps within a mobile device is an advantage for your company, for 2 reasons, one is that even a well-designed icon of an application, as well as, each image and text that appears on the screen generates a registration in our almost permanent mind, resulting in the priority choice of your product or service, at the moment when the need appears in the panorama of our potential consumer. And the second; Regardless of the time, day, or date we will always be available to our captive and potential consumers.
Create a direct communication channel with your consumers
The applications have many business objectives: they can provide general information, pricing, reservation forms, search functions, user accounts, chats, news sources and much more. One of the biggest advantages of having a mobile application is that all the information you would like to provide to your customers, (including promotions and special sales), is at your fingertips. Through notifications, any business can easily get closer to the consumer through direct interaction, and can easily remind them of your latest products and services.
Digitalization of Loyalty Programs
Rather than going for the regular loyalty cards, make users utilize the power of an application. This can check upon their loyalty programs directly through your Application. What will result in, greater downloads, more followers, word of mouth commendation and regular consumption of its customers.
An Application for your business can deeply supply the awareness of your brand name. However, let’s divide this topic into two aspects, whose combination will make your mobile development successful:
- Brand. A mobile application is like a blank ad. You can do whatever you want with it; You can make it elegant, modern, functional, impressive or informative. But in an optimal development what should be done is to create an application that has extraordinary features in functionality, design and usability that ‘fall in love’ with its customers.
- Recognition. The more consumers get occupied with your application, they will get attracted to buy your products or services if they fit their requirements. This in marketing is called “effective frequency”: listening. And seeing your brand approximately 20 times is what will really make it memorable and important.
Improve customer engagement with the help of Application Development
It doesn’t matter if you are coffee or shoes, your customers need a way to communicate with you. Having a help center, or a communication option through the application can really make a difference in the way you communicate with your potential and regular consumers. It should be considered that currently ‘heavy users’ or frequent users of digital technology prefer to communicate in the form of chat rather than talking on the phone.
Stand out from the Competition
Mobile applications at the small scale business level are still unusual, and this is where you can take a big leap ahead of your competitors. However, this is a great area of opportunity to develop value for your company, differentiating yourself from the competition by exploring new business models that will yield benefits to your company.
Increase Relevancy of your Brand with Application Development
However, the essential reason why businesses must consider creating their own mobile application development is, customer loyalty and remembrance. With all the clatter out there: impressive, billboards, posters, newspaper ads, flyers, coupons, websites, web banner, Facebook ads and email marketing, we steadily lose our impact on consumers. However, this is due to the infiltration of information around us. Furthermore, an Application is a great prospect to create a true connection with your potential consumers. It makes them a loyal user of your product or service.
There are free applications that serve to have the user “hooked” and then be able to sell other services, and there are applications that generate an extra income to the company with each download.
Furthermore, multiplied by millions of users, if an application is ingenious and decisive, it can be a great source of revenue for the company in question.
Savings in Advertising Costs
With the advent of social networks, traditional advertising that cost fortunes has ceased to be used. It was difficult to know what audience that message reached. However, now the use of networks added to apps, is the most economical, fast and effective long-term way to spread our services.
Main differences between Web Development and Application Development
On the other hand, the higher degree of Multi-platform Application Development focuses its academic itinerary on the development of applications for mobile devices ( smartphones , tablets , smartwatches, etc.) Also on the implementation of ERP-CRM business management systems . Meanwhile, this cycle will prepare you to work as an application programmer for mobile devices, developer and database manager , using specific technologies for them and ensuring secure access to data.
Why Choose Ranolia Ventures for Application Development?
The development of customized mobile applications: Based on the personalization base for each client and each market, we design and develop native apps for Android (smartphones and tablets), iOS (iPhone / iPad), Windows, and HTML5 cross-platform apps. In addition, we work on B2C and B2B apps.
However, the development of backend and APIs for mobile apps: Ranolia Ventures develop web administration panels, APIs, Backend for apps, sending push notifications, integration with payment systems and web solutions. In addition to offering the services of our expert team at Amazon Web Services (AWS).
Transmit the values of your company through your mobile app. Furthermore, get a better link with your customers and save time and costs thanks to a good development of mobile applications. Do not hesitate to enter our website for more information and to contact us.