The universe of Marketing changes day by day. And with these changes the shift in the latest trends of Content Marketing Strategy changes constantly. SO let’s read the blog and understand what are the latest trends regarding the Content Marketing Strategy of 2019.
Re-marketing or extensive lead generation
In this fierce competitive marketing word, Content marketing is a buzzword in digital marketing, and for good reasons.
One of the causes for its esteem has to do with its efficiency in expressing traffic and its facility to institute an individual or company with industrial knowledge through education. Publishers are permitted to launch trust through the operate by providing data for free, which can guide down a sales funnel for a purchase, even if its content does not openly promote anything.
This type of implicit marketing is important because the millennium generation, which constitutes the majority of today’s buyers, has shown that there is dislike in the ads . If you wish to submerge physically in content marketing and utilize it on your website, this blog is all you need. Let’s get started!
What can we understand by the term content marketing?
Content marketing requires constant publication and can change customer behavior. Content marketing does not involve direct selling, but it can help retain and acquire customers. For it to work, the content must be attractive (or inspire a reaction from customers), otherwise it has no commercial value.
Website traffic that used to be the metric of choice when measuring the effectiveness of content marketing does not have the full history of performance – measuring the commitment that translates into conversions can be much more insightful.
A great illustration of this can be visualised on the various blogs in WordPress page builders . While this section of content is not openly linked to their services, it was written to assist in attracting WordPress users (in social media networks and comments), draw new clientele in an indirect way , and of course the traffic of Search engines never hurts.
Brief History of Content Marketing Strategy
It is believed that content marketing began in the 1700’s, when Benjamin Franklin published what would be the Calendar of poor Richard to promote his printing business.
The first mailing campaigns placed the first stone of the exchange of digital content, which would later be multiplied with newsletters and social networks. The competition for positioning skyrocketed, making the need forCreate exclusive and quality content . In this context, the first blogs appeared in the form of a personal diary, initially called weblogs , which later will also be used by companies to establish a more direct and close communication with users.The term ‘ soap opera ‘ (soap opera in English) refers to radio dramas initiated by P&G in the 1930s, offering soap products, such as Duz. If you would like more information on where content marketing started and then how it became the monster we now know, take a look at the guide of the Content Marketing Institute to guide you on the subject.
How Business Use Content Marketing Strategy
The 3 main content marketing objectives include:
- Generation of potential customers
- Leadership establishment
- Create / increase brand awareness
In addition, content marketing can also be used to:
- Acquire new clients and retain old ones
- Direct traffic to your website
- Increase customer loyalty
- Kinsta also uses content marketing as a way to help educate customers ( blog + Knowledge Base ) which in turn helps reduce support time and the number of tickets.
Content Marketing Typically Persuades Almost all Further Online Tactics
Content that harmonizes your SEO tactics by giving more inbound links and thus boost domain authority. You can reprocess articles for social media campaigns, platforms and email marketing.
More subscriptions can be encouraged, especially when ‘exclusive’ content is offered, such as reports or technical documentation. Meanwhile, co-market the content as it can unlock various access that permit you to construct relationships with other brand name. Content marketing can as well hand out as a detached revenue flow for a venture, for instance, when they develop in-depth content (such as e-books) so that clientele can buy it.
The Projection Of Marketing using Authentic Content
As if it were a game, content marketing is a strategy in itself since the simple choice of the topic, the channel used, the audience to which it is addressed and its ability to attract can become the winning cards of a game that It takes place in a very wide environment, the digital one, with everything that the online medium entails.
But how do you know if the chosen strategy will achieve the objectives set at first? This question is the philosophical stone of any content marketing strategy since this initiative is based on the content and its ability to reach the public that most interests a company for a particular product at the right tme.
The evolution of technology
and the increasing consumption of content on mobile devices encourage companies to build friendly content for each of their audiences. Podcasts , videos and live broadcasts through platforms such as Facebook Live , Instagram Live or YouTube Live are an ideal alternative in this regard. However, for this, large companies have specialized departments for those who work from creatives, publishers or experts in viralization and social networks to planners, SEO consultants or strategists, graphic designers and sound technicians.
Learn How To Use Them
As an online marketing agency, we offer you some tips when planning a content marketing strategy. Generate quality content customized for your targeted audience. It generates information that provides long-term value. Posts , images, infographics, webinars , reports, slides, presentations, newsletters , eBooks , apps, videos or podcasts are some options used so far. Do not focus only on the sale and create added value.
Create a calendar of publications
Choosing the moments varies the results a lot. Post regularly and constantly. However, study your target audience and ways to reach it. Carefully select the keywords to use, analyze your leads and share them with the content you share with them.
Analyze your competition but not to do the same. Propose something different that is available in new media that stand out for their originality. Meanwhile, listen to the reactions of your followers and feed back in the campaigns. Look forward to craft community with your trademark.
If you want to monetize your blog make sure you publish quality content. Flee from the purchase of traffic and the acquisition of leads or followers because you can achieve the opposite effect. Set your goal to reach the hearts of people, so you will also reach your pocket and, incidentally, your wallet. Build brand and loyalty to your customers.
The Future Of Content Marketing
The latest trends in content marketing go through the use of artificial intelligence, augmented reality, chatbots and big data. Thanks to technology, companies have additional information based on the knowledge of the data that they can use in a very valuable way in their content marketing strategies . This deep analysis allows us to narrow down even more the audiences to which they are addressed and achieve greater impact in the long term.
The content marketing is an ideal strategy to reach the customer without having to develop an expensive campaign digital advertising. Thanks to it, you can get leads organically through keywords or generating valuable content (audiovisual, ebooks, podcasts, infographics) with which to reach our audience by applying in social media marketing and other marketing strategies digitally.