Today you will learn from the professionals, what is Digital Marketing Strategy that work for every business verticals.
Digital marketing Strategy is a set of strategies for endorsing products and services on online platforms: websites, social networks, blog, emails, SEO , video marketing , mobile, etc.
Keeping this in mind .
You can more easily understand what is allowed and what is not in internet marketing.
What exactly is Digital Marketing Strategy?
The distinct concept through numerous digital strategies and channels, to bond with clients in a specific space: internet.
From your website, to your company’s digital possessions – digital advertisement campaigns, mailing campaigns, online brochures and banners and many more – there is a wide band that fits under the umbrella of digital marketing.
Digital marketing, the promotion of your products or brand through electronic means, differs from the traditional way of marketing by the channels and methods used; which allow an organization and analysis system based on your campaigns, to know how they are working, in real time.
The digital marketing strategies helps you monitor various things like your conversion rate, type of content suitable for your business; number of organic page visits, interaction on social networks, position in this vast web world, etc.
Why is digital marketing strategy essential?
In today’s world, digital content has turn out to be the most influential and easily accessible. The information available publically, in the place and time you need it. Gone are the days when access to information about brands and their products was extremely limited.
Digital marketing is one never-ending cause of limitless data and information. Thus, this division of marketing strategy, includes entertainment, shopping, news and, above all, interactions. Now, customers have access not only to what your company says, but what the digital world thinks of your brand.
Currently, the public is asking for brands that they can trust, companies that know themselves, that use personalized and relevant communications and, not least, tailored to the needs and preferences of their customers.
Digital marketing strategies: is it worth the money?
Everyone talks about social media platforms and websites as guiding axes of digital marketing . It is right to bet on it but you must keep in mind that everyone is following the same trend.
Therefore, new ways of linking with customers and prospects must be searched.
Below we will leave you the most used Digital Marketing Strategies and how you should really use them to go ahead and successfully compete with your competitors .
Content Marketing – Content Marketing
More than a remote trend, content marketing is one of the backbone tactic through which everything you perform in digital marketing should be administered. The content marketing is build on the design, creation and distribution of relevant content and creative to get the right attention of the targeted audience and, at some point, convert them into organic consumers.
Not surprisingly, in the previous year, 75% of B2B and B2C companies increased their marketing budgets in content strategies. All the efforts you make in mailing, social media platforms, blogs, info-graphics, videos, etc. must be leaning to solve consumer problems, customer care and interaction but not to talk about your product only.
We agree that what you have to offer them is the solution they need, but in most cases people are not even sure what problem they have. Content marketing should be aimed at inserting people-oriented content. This, through placing us in the user’s navigation, solving their doubts with materials that add value to them.
How to create an effective content strategy?
With the sea of information on the internet, it is currently more complicated to attract people to our content. We are aware of that. The key is not only to create articles, infographics or posts on social networks. More than 10 years ago the phrase “Content is king” was true: today it should be added that only quality content is successful.
Email marketing is possibly the oldest form of the e-commerce systems that exist, its use is so convenient that it has replaced postal mail in many aspects, given its low cost.
This is because many times massive chains of mails are sent to large databases that do not take into account the context of the recipients. The effectiveness of a good mailing campaign lies in personalization and full consideration of the context of the person who will receive the mail.
This will prevent it from being marked as spam or sent directly to the trash.
Web positioning or SEO
It is no secret to anyone that web positioning is fundamental when developing a good digital marketing strategy. Not visible among the first search engine results radically pressures the necessary traffic to our website, which will be reflected in our possible results. Whether we do a paid web positioning campaign in Google AdWords, we use particular positioning techniques, or combine both, the objective is to achieve traffic to our website and increase our brand penetration, expand our market and close more sales. If you have doubts about the advantages and disadvantages of pay-per-click and SEO strategies, we invite you to check our infographics with the Differences between SEO and SEM .
Likewise, these web positioning strategies if combined with other tools will be much more effective, working better as part of a gear, since they are a very important point in digital marketing.
Social Media Marketing: a part of successful Digital Marketing Strategy
Social media platforms can be existing platforms on the web today exchanging all kinds of information and meeting new prospects, where you can exchange videos, photos and files, make publications and network with our friends, family and colleagues. Thus we have a wide range of options within social media, among the social networks best known for their prolific use are Facebook, which has millions of users worldwide.
On the other hand there is the possibility of publishing and sharing videos and photographs through YouTube and Instagram; We can also publish quality content on blogs, share our campaign advances through Twitter. In short, it is a very wide variety within which we can generate content, find future clients, publish advertising, while generating visits to our website and thus help with the generation of traffic.
But social media in digital marketing is not an end but a means, and we must be very clear so as not to get lost along the way forgetting our main objectives.
You may wonder , then, what is the right path in digital marketing?
Leave us your comments and opinions to know your point of view on this topic and tell us how these strategies worked for you.