As evident by the numbers, the E-commerce Website Design market has grown tremendously over the years. Moreover, it is a fast-growing market with faster changing trends, which one needs to adapt to fetch the maximum results.
The number of consumers approaching the online shopping mode is on an increasing trend. All online companies have tried to keep pace with the changed requirements and demands by innovative techniques.
Importance of E-commerce Website Designing
An e-commerce web design is different from any other web design. Thorough knowledge in the web programming languages or the tool used for designing alone will not help in constructing a successful e-commerce website. Extensive research has to be made even for the choice of colours and the usage of words in the content. The look and feel of the site are critical, but there is something beyond.
Any e-commerce web development must follow three essential rules.
- It should be designed in such a way it ensures a pleasant shopping experience and invokes a feeling of trustworthiness.
- It should contain the exact contact details of the company, preferably the route map.
- The shopping cart interface has to be made user-friendly, and there should be no false information in any of the pages at any cost.
Here are some popular e-commerce website trends that demonstrate the direction of online shopping and provide an insight into the strategies adopted by businesses to navigate the unfathomable sea of the web-based retail industry.
Trends of E-commerce Website Designing
User experience or more precisely, ease of use is the most critical consideration to ensure traction and engagement. It is needless to say that design plays a significant role in this. While there is no shortage of creativity and innovation in designing e-commerce websites, the following trends can help your brand to stay future optimized as well. With the growing importance of e-commerce, let us have a look at the top 7 e-commerce website design trends for this year.
Considering how important mobile devices have become, it is not a surprise that mobile-friendly website design is one of the essential e-commerce trends this year. As stated above, the rise in m-commerce has made it critical for business owners to come up with a responsive design to their site. A responsive design adapts to different mobile devices and eliminates the need to develop x no. of designs for x no. of mobile devices.
Use of templates
In the year 2019, Google launched its “Material Design” motif, which is a template used for developing Android Apps. An increasing number of e-commerce websites are now using the same design principles that “Material Design” is based on. Using the “Material Design” motif doesn’t mean that your website will be identical to others, as there is a lot of scope for customization.
Efficient Loading and Layout
Efficient loading and layout of the site, especially in the case of mobile devices should be a significant concern among developers. This means that when a user opens the website, that what is important should load first. In the case of e-commerce websites, it is product-listing. So, instead of loading 100 products on one page, developers should focus on loading ten products per page, and load subsequent sets of 10 if the user scrolls down further. One should note that e-commerce websites that load easily on mobile will appeal more to the users rather than the ones that take a lot of time to load.
Use of Hamburger Menus
Another trend this year would be the increase in the use of hamburger menus. Three horizontal lines typically define hamburger menus, and they offer a convenient way to hide or reveal the menu, as necessary. This essential feature of the hamburger menu makes the site easier to navigate. The easier it is to navigate the site, the more appealing it is to the users.
This year will also see an increased use of cinematographers on e-commerce websites. The cinematographer is a midway point between an animated GIF and a static image. It usually consists of an image with animated text over it, although in some cases a part of the image may itself be animated. Cinematographers are easier to load on mobile as compared to gifs. This is because when a series of GIF’s are added to a page, the data requirement or the load time goes up significantly.
Websites adapting to different devices are no news, but in the future websites may adapt to the user. For instance, as per the age or the web activity of the user, the website will be able to show some elements more prominently than the others. In other words, the website would be able to re-order itself.
The elements of the site would also shift either to the left or to the right depending on whether the user is left-handed or right-handed. For color-blind people, the site may also alter its color-palette.
Chatbots offer a complete paradigm shift for the websites and web apps dealing with real-time shoppers. Designed to answer all relevant queries at every step of purchase and browsing, it replaces the so-called manual customer service to guide users.
Moreover, designed to build a conversation with a personalized human touch, modern Chatbots can sound convincing and pleasant to push customers for better buying decisions. Throughout this year and beyond, Chatbots are going to be a mainstay in e-commerce website design and development.
The increasing competition and technological advancements have prompted many e-commerce websites to keep themselves ahead of others. Options of same-day delivery, user-friendly interface, frequent updates on offers and other value-added services are the top priority for all e-commerce companies. Ranolia Ventures is one such leading firm that can customize solutions for your business’s website needs, and we offer affordable services. Whether you’re looking for e-commerce website design, SEO, SEM, or other services, we can work with you to make your business successful.