Ranolia Ventures


For a few years now, the Internet has definitely changed our lives. With a click or touch on the screen we have the information we need. Whether we are looking for data on a subject, or if we are looking for a service or product . It tells us, not only where to find it and which one is best for us or the one that best suits our needs , but also that we can acquire it, buy it or reserve it at the same time. The fault of all this is the SEO, or as it is called in English  Search Engine Optimization . That is, the optimization of a website to appear in the first search engine results.

Companies that are aware of this reality have invested their resources in SEO to be able to position their web pages , their products and services and, therefore, increase their sales, visibility, branding, etc.

If you are one of those who have not yet started working on it, or because of lack of time or because you think that this does not go with your company or business, here are some reasons for you to really convince yourself.

Your Competition Is Positioned On The Internet

More than 93% of people looking for products or services use Internet search engines . It’s easy, if your company doesn’t appear in those searches, you’re missing the opportunity to be found by a lot of potential customers every day.

Developing a website where you expose your work, or an online store if you sell products is your new showcase to a world that moves on the web. Having a website is just the beginning, then you have to work on its content, keywords based on your sector and your target audience, and develop a strategy to reach the top positions in search engines .

It is a difficult challenge, since everyone is fighting to be the first. Therefore, having good SEO professionals , having patience and allocating resources are 3 key factors to achieve it. But calm, you can be on the first page to an intention to search for users, you just have to incorporate SEO into your marketing strategy.

SEO Is A Profitable Strategy

The profitability of SEO as a marketing strategy is very profitable. The vast majority of professionals in the sector bet on doing SEO without any doubt. Not only for its effectiveness, but for its profitability .

It is an affordable strategy that also produces consistent and effective results. Its strong point is that it can be customized for each company and its budget. The results will vary being faster the more you invest or work on it, but in the long run and well worked it always gives results .

The key is that, after an intense analysis of keywords, you direct your business to your target audience , people who are interested in what you sell. That is, your marketing strategy is directed to a segmented audience. This helps you increase traffic to your website, position yourself against your competition and be able to evaluate the return generated by each euro invested.

SEO Generates Traffic With A High Conversion Rate

As I commented previously. One of the most important parts of the SEO strategy is the detailed keyword search . They are the basis of everything. The analysis must be very detailed. To obtain a good audience segmentation and match the intention of searching all of them.

When you get to that search intention, to solve the needs of your audience, provide quality content and information they are looking for, you make sure that the traffic you take to your website is the one that interests you. It is quality traffic that also enters your website with confidence . If the website is well structured and attractive, they will not only read the page on which they have landed, but they will browse others and possibly buy or subscribe or ask for information about what you offer there.

It Makes You Strong Against The Competition

Although it is increasingly present in companies, not all do SEO, and many do not do well.

A business that currently invests resources in improving its positioning, will be in the top positions of search engines in a certain period of time. To be among the first is to succeed, and especially if you position yourself ahead of your competition .

It is not something that is achieved overnight, and if you are not a professional in the sector, it may cost you a lot of effort and you do not get to see the results. But if you know about SEO or if you hire someone who knows, the results come.

SEO Is Constantly Evolving To Give You More Opportunities

Organic positioning is a dynamic process that evolves tirelessly to always offer the best user experience and companies must evolve on par.

Markets vary, user tastes, fashions, habits, makes everything change. Therefore, a website, an online store, and a marketing strategy are always in constant change, adapting to users and their requirements. If you remain static, you stay behind.

SEO that is highly measurable can be evaluated and reviewed to reflect changes in the market. In addition, as everything on the Internet changes, SEO is gaining more prominence. It has more and more power, and all marketing strategies are already going to maximize its effectiveness.

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Digital Marketing

If you are still not sure what  Digital Marketing is , today we explain it to you. We are going to tell you in detail what online marketing is and what are the benefits you can get for your brand with a well-optimized and goal-oriented strategy.

Digital Marketing is important and beneficiary for any business. To understand it’s advantages, all the various channels will help businesses plan the best suitable strategies or trust an agency to take all the actions related to the online platform.

Digital Marketing or Online Marketing is a set of marketing techniques and strategies running on media and Internet channels . It is about  making the most of online assets and opportunities  to boost a business or brand efficiently along with systematic increase in customer engagement.

Evolution of online marketing

With the popularization of the Internet, traditional marketing techniques adapted to the online environment. Meanwhile, this is how digital marketing emerged, which evolves as rapidly as technology does.

Online marketing uses new media and channels to design strategies that help companies stand out on the Internet and attract more customers. Social networks, business blogs, email marketing, advertising on Google and other media are just some examples of digital marketing.

Therefore,  digital marketing is the evolution of traditional marketing . However, from the ads on the radio, television or the press we have moved to the ads on the Internet. From the letters with advertising that flooded our mailboxes we have moved to email marketing. From the live presentations of the products we have gone to webinars and videos on YouTube.

The main difference (and advantage) is that new technologies allow us to design personalized marketing strategies. Meanwhile, the analytical tools help us to know our target audience much better. Furthermore, now we work with our ideal buyer or customer offering exactly what you need at the time you need it throughout the  sales funnel. We can even anticipate your future expectations.

Thus, digital marketing not only serves to sell more. However, it serves to sell better, optimizing to the maximum the resources offered by the internet.

Digital Marketing Platforms

Above all, there are many digital platforms and tools where various kinds of Digital Marketing strategies and techniques can be taken into action for a desired outcome:

Web or blog : Firstly, through strategic content marketing, associate marketing, etc. you can engage your desired consumers and is the best opportunity to retain a customer.

Social Media Marketing  (SMM):  Certainly, Social Networks are tremendously effective platforms for brand awareness and customer engagement.

Email Marketing : Email is the platform with the highest ROI (return on investment). A systematic strategy in Email Marketing can bring you desired sales opportunity increasing your business revenue profoundly.

Search Engine Optimization  (SEO): escalating the web positioning of a website will make it appear in the top rankings of search engines. In this way, the chance to receive more quality visits increases considerably.

Search Engine Marketing  (SEM): Certainly, Digital advertising campaigns, both in Social Media platforms, search engines or other websites, blogs, forums with banners or videos to engage more consumers with interactive content.

Video platforms: platforms such as YouTube or Vimeo.

Advantages of Digital Marketing for your business

Certainly, Digital Marketing has many advantages that traditional marketing does not have. However, it is a safe bet to achieve greater growth, improve positioning and expand the distribution of our communication.

Let’s look at the main and crucial advantages of Digital Marketing:

1. It is a universal means

Similarly, Digital marketing allows you to take your business anywhere on the planet. Never before has the internationalization of the company  been so simple and so economical. Furthermore, you can position your brand and your products or services without geographical or temporal limitations. However, it doesn’t matter if you preside over a large corporation or have a small business.

2. It is Ratiocinated

You have enormous market segmentation possibilities to  focus all efforts on the target audience your business wants to reach. However, an offline marketing strategy does not have these distributive possibilities.

3. It is measurable

Certainly. it gives you full control over your campaigns in real time. However, if it doesn’t work, you can stop any campaign without spending the entire budget.

Think about your last campaign in a traditional environment. How many consumers or visitors did you get? How many read your ad? Who contacted you thanks to that medium? All these questions have a difficult answer with traditional marketing campaigns.

Furthermore, with online marketing you have numerous analytical tools that allow you  to measure the success of your actions with great detail . For example, you will know who has entered your website, where it has come from, what sections it has visited and how long it has remained on your site.

4. It is less intrusive

Surely you receive more than one telemarketing call that bothers you because it interferes with your activity. Digital marketing is not intrusive because  users only click on an ad or open an email if they are interested . Otherwise, just ignore it. In addition, thanks to segmentation, most people who see your campaigns will have looked for something related to your products or services, so the chances of conversion are higher. And without being heavy.

5. It is interactive

Digital Marketing, especially if you use channels such as social networks, allows you to create a  community around your brand. Meanwhile, communication is essential to meet your customers and your followers. Certainly, social media marketing is a very valuable tool to know what they think about you and how to improve your products or services.

However, this direct feedback with the consumer extends to your customer service department, which will be high quality and instant, with access to the brand 24 hours a day.


Meanwhile, as you can see, Digital Marketing allows you to reach your target audience more economically and easily. However, it has various platforms and channels, tools and crucial assets. Certainly it helps to develop the communication strategy of a brand or business.

Meanwhile, in Digital Marketing our goal is to have an online presence that plays part of the visitor’s buying process, educating them about problems and opportunities that they face and generating value for your product or service.

However, if you want your brand to be visible and that your company improves its results, you cannot put aside this valuable tool.

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For founders, there are economically interesting opportunities in the growth market of E-Commerce, i.e. through an online shop. But which is the right shop system?  How do I become an amazing Seller?  We introduce you to the topic of E-Commerce and E-Commerce Development Company and answer the most important questions about online trading.

What is e-commerce? (Definition)

The term e-commerce, short for electronic commerce or electronic trade, describes the entire trade on the Internet, including the purchase and sale of goods on the Internet. E-commerce not only includes online shopping, but also other areas of e-business, such as online banking or customer service. In general, however, the term e-commerce is mainly used for online shopping in general usage.

E-Commerce Development Company: How do they work?

If you wish to start an e-commerce store as a founder, then you should consider: Do I create my own online store or do I sell my goods through a marketplace?

Your own shop: With your own online shop you are a lot more flexible as a founder, but you have to put a certain amount of time or money into building the shop. The advantage: you are and remain your own boss and control the entire process. In addition, you do not pay a sales fee to third parties.

Marketplace: Amazon and Ebay together have a 66 percent market share in e-commerce. None of the competitors get beyond 2 percent. When selling through a marketplace such as Amazon or Ebay, you can benefit from its huge customer base and generate revenue from Day 1. However, the marketplace operators earn money with every product sold and make important decisions about the conditions under which they can be sold.

Since both models have advantages and disadvantages, it is advisable to work with a combination of your own online shop and sales through marketplaces. You will undoubtedly find faster customers in the established marketplaces, but most of the money remains in your pocket in the long term in your own shop. It usually takes years until an online shop is established, while you can get started right away in marketplaces. Provided you have a product that is wanted and bought. Products can also be tested very quickly and easily via a marketplace.

E-commerce to support brick-and-mortar retail

The counter retail has suffered for many years under the e-commerce. First, e-commerce was ridiculed as a short-term trend, then cursed by retailers due to its growing market share. In the meantime, however, there has been a rethink in stationary retail: under the technical term “multichannel”, classic retailers are no longer just stationary, but also in e-commerce.

The retailers use different forms of multichannel sales . Some operate on two tracks and offer their goods separately in terms of price and logistics – that is, online and offline. In the meantime, however, it has emerged that a close connection between e-commerce and brick-and-mortar retail is the most economically effective. In this way, the advantages of classic retail can be used by collecting online orders, for example, postage-free in the retail store. Likewise, customers can be lured into the shop, for example, by special offers that they receive online.

Shop systems for successful

If you want to open an online shop , the first step is to choose a shop system. You can choose between a shop kit, a plugin for WordPress or a self-hosted shop software. Since this decision has to be made in the long term, you should take your time with this consideration and inform yourself well.

Shop kit

If you have only a few products and the online shop is only an additional option for your customers, then a shop kit may be recommended. Such systems require no programming knowledge, are quick to set up and cost little. However, they lack flexibility and functionality. And above all: the shop does not belong to you, but to the provider. If he changes his business policy or closes his offer, your shop is at risk.

WordPress plugin

If you are already running a WordPress blog, you do not have to start a completely new project, you can virtually “upgrade” the blog – a shop can be easily integrated using Shopware or open source solutions for WordPress. A good compromise solution, because then the shop is at least integrated on its own website.

Shop software

If you want to sell a lot of products and generate larger sales online, then you cannot avoid professional shop software. A good shop software can be completely adapted from the design, individual functions can be supplemented and all important payment methods can be embedded. If you are technically very fit, you can operate such software at low cost yourself. If the necessary know-how in the field of web development is missing, then external agencies are available to take over the complete technical handling.

Online payment systems

According to various studies, the selection of the right payment method is probably the decisive success factor in e-commerce: If the payment method preferred by the user is not offered, the purchase is often canceled. But which are the online payment systems with the greatest popularity in e-commerce in India?

Other payment systems such as prepayment, immediate transfer or wallet payment play a subordinate role in e-commerce. The use of all these payment methods in your shop enables so-called payment service providers, which act as an interface between the individual payment methods and online retailers in e-commerce.

These payment service providers have different cost models, but the following generally applies: a small percentage of each payment transaction must be given to the payment service provider. Some of the providers have monthly fixed costs. Choosing the right payment service provider is an important step in setting up an e-commerce company and should therefore be done with care: payment systems at a glance.

Advantages of online trading on the corporate and customer side

E-commerce, especially online shopping, of course, offers both companies and customers numerous advantages:

  • Speed: Purchase processes can be carried out and processed without delay; the product arrives very promptly
  • Customers can order around the clock and are not bound by retail opening hours
  • Convenience: Customers can flip through online catalogs at home, browse through shops, choose the desired product and pay for it
  • Overcoming spatial distances
  • Many e-shops offer a 24-hour service; Generally quick response to problems and inquiries
  • Better comparison options between price and product
  • Customer needs are optimally met; high customer satisfaction
  • High efficiency: Online shopping not only speeds up the sales processes, but also minimizes personnel costs
  • Low transaction costs: checkout, inventory and shop systems automatically monitor inventory and cash flow; the establishment of branches may become superfluous
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Application Development

In case you’re still not sure why someone would want to build their own Application development for their business, we describe 8 main benefits in adopting this technological solution.

Presence and Improvement in Customer Experience

Statistics prove that the standard users utilize more than 2 hours a day on their cellphone. So far this year, 205.4 BILLION Apps have been downloaded worldwide. An Application can definitely change the customer experience and can be the most personalized tactic to reach out to the potential consumers.

Be available and visible to customers at all times

Being present in the dynamics of the Apps within a mobile device is an advantage for your company, for 2 reasons, one is that even a well-designed icon of an application, as well as, each image and text that appears on the screen generates a registration in our almost permanent mind, resulting in the priority choice of your product or service, at the moment when the need appears in the panorama of our potential consumer. And the second; Regardless of the time, day, or date we will always be available to our captive and potential consumers.

Create a direct communication channel with your consumers

The applications have many business objectives: they can provide general information, pricing, reservation forms, search functions, user accounts, chats, news sources and much more. One of the biggest advantages of having a mobile application is that all the information you would like to provide to your customers, (including promotions and special sales), is at your fingertips. Through notifications, any business can easily get closer to the consumer through direct interaction, and can easily remind them of your latest products and services.

Digitalization of Loyalty Programs

Rather than going for the regular loyalty cards, make users utilize the power of an application. This can check upon their loyalty programs directly through your Application. What will result in, greater downloads, more followers, word of mouth commendation and regular consumption of its customers.

Brand Recognition

An Application for your business can deeply supply the awareness of your brand name. However, let’s divide this topic into two aspects, whose combination will make your mobile development successful:

  • Brand. A mobile application is like a blank ad. You can do whatever you want with it; You can make it elegant, modern, functional, impressive or informative. But in an optimal development what should be done is to create an application that has extraordinary features in functionality, design and usability that ‘fall in love’ with its customers.
  • Recognition. The more consumers get occupied with your application, they will get attracted to buy your products or services if they fit their requirements. This in marketing is called “effective frequency”: listening. And seeing your brand approximately 20 times is what will really make it memorable and important.

 Improve customer engagement with the help of Application Development

It doesn’t matter if you are coffee or shoes, your customers need a way to communicate with you. Having a help center, or a communication option through the application can really make a difference in the way you communicate with your potential and regular consumers. It should be considered that currently ‘heavy users’ or frequent users of digital technology prefer to communicate in the form of chat rather than talking on the phone.

Stand out from the Competition

Mobile applications at the small scale business level are still unusual, and this is where you can take a big leap ahead of your competitors. However, this is a great area of ​​opportunity to develop value for your company, differentiating yourself from the competition by exploring new business models that will yield benefits to your company.

Increase Relevancy of your Brand with Application Development

However, the essential reason why businesses must consider creating their own mobile application development is, customer loyalty and remembrance. With all the clatter out there: impressive, billboards, posters, newspaper ads, flyers, coupons, websites, web banner, Facebook ads and email marketing, we steadily lose our impact on consumers. However, this is due to the infiltration of information around us. Furthermore, an Application is a great prospect to create a true connection with your potential consumers. It makes them a loyal user of your product or service.

Generate income

There are free applications that serve to have the user “hooked” and then be able to sell other services, and there are applications that generate an extra income to the company with each download.

Furthermore, multiplied by millions of users, if an application is ingenious and decisive, it can be a great source of revenue for the company in question.

Savings in Advertising Costs

With the advent of social networks, traditional advertising that cost fortunes has ceased to be used. It was difficult to know what audience that message reached. However, now the use of networks added to apps, is the most economical, fast and effective long-term way to spread our services.

Main differences between Web Development and Application Development

The Web Applications Development training cycle   focuses its program on the design, development, implementation and maintenance of websites . However, you will learn to create both the visible part of the web, or also called Front End. Furthermore, with the learning of programming languages ​​such as HTML, CSS or Javascript, as the transending part or Back End , with training in PHP, SQL, Ruby, etc. If you like the web world and you plan to work  web designer , SEO specialist or web analytics, without a doubt, this is your cycle.

On the other hand, the higher degree of Multi-platform Application Development focuses its academic itinerary on the development of applications for mobile devices ( smartphones , tablets , smartwatches, etc.) Also on the implementation of ERP-CRM business management systems . Meanwhile, this cycle will prepare you to work as an application programmer for mobile devices, developer and database manager , using specific technologies for them and ensuring secure access to data.

Why Choose Ranolia Ventures for Application Development?

The development of customized mobile applications: Based on the personalization base for each client and each market, we design and develop native apps for Android (smartphones and tablets), iOS (iPhone / iPad), Windows, and HTML5 cross-platform apps. In addition, we work on B2C and B2B apps.

However, the development of backend and APIs for mobile apps: Ranolia Ventures develop web administration panels, APIs, Backend for apps, sending push notifications, integration with payment systems and web solutions. In addition to offering the services of our expert team at Amazon Web Services (AWS).

Transmit the values ​​of your company through your mobile app. Furthermore, get a better link with your customers and save time and costs thanks to a good development of mobile applications. Do not hesitate to enter our website for more information and to contact us.

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E-Commerce Development

Advertising is part of marketing, as well as marketing activities, from which, it follows that “e-commerce is a system of marketing goods and services using electronic means of communication and E-commerce Development Company helps you in every step.

However, often the term “e-commerce” is identified with the concept of “electronic business”, which is fundamentally wrong. E-commerce is an integral part of electronic business and represents the use of the Internet as an information channel for organizing business processes. Meanwhile, a feature of this concept is that it applies to all economic activities based on Internet technologies.

The main influence on the development of e-commerce was made by several factors. The first is the use of the Internet to transmit data and exchange information when conducting business transactions. The emergence and spread of a global network has fundamentally influenced business and has expanded the boundaries of commercial relations. From this point on, e-commerce has become a significant part of the relationship between economic entities.

Advantages of Ecommerce Development Company

Electronic commerce has been a great opportunity for many Spanish companies. However, there are many Startups that have taken benefits of the advantages offered by the internet to grow and obtain great economic benefits.

Companies like Hawkers or Mr.wonderful are a clear example of this, both electronic commerce and digital marketing have made them a national benchmark.

Advantages of using E-commerce Development Company

Reduce the cost of investment

The investment needed to create an e-commerce is much less than setting up a physical store.

A traditional business, which is not found on the internet, has to face many expenses such as rent, licenses, electricity etc. Remember that all this kind of expenses an electronic commerce does not have.

However, creating and maintaining an online store also has a series of expenses such as hosting, wordpress templates, hiring a marketing agency to carry positioning, web analytics and so on. The difference between one business and another is that cats in a substantially larger online store , so setting up an e-commerce allows you to save a lot on fixed and variable costs.

Increase of the public

An offline store is limited to the geographical area in which your local audience is already located. Nowadays with an e-commerce (electronic commerce), people and products can be bought from anywhere in the world.

We must point out that this is only possible with good logistics, which plays a fundamental role in the survival of the online store. In other words, it is essential to have professionals with excellent training in logistics, such as the one obtained with the postgraduate degree in Logistics and Supply Chain Management .

Less advertising expenses through E-commerce Development Company

Nowadays, those companies that do not have an online store can only be advertised through traditional media such as the press, television, outdoor advertising or radio. This type of advertising is a great expense for the company, since advertising in prime time of any television or radio network is very expensive today.

The alternative to this traditional advertising is online advertising.

However, thanks to online marketing, many companies have reached a greater number of people, offering their products at a low cost. Moreover, loyalty campaigns can be carried out without having to invest any money. The handicap of online marketing is that it takes a lot of time, and sometimes no efforts are obtained immediately, but if the final result is achieved it can be very prosperous.

How E-commerce Development Company Sell ​​24/7 a year

A physical store cannot be open 7 days a week for 24 hours, it is unfeasible because of the amount of expenses that this entails. However, with electronic commerce this is possible.

In online stores you can buy at any time during the 365 days of the year, it does not prevent customers from having a limited time. The annual calculation, this involves a large amount of money for the company in question. In summary, electronic commerce facilitates the proliferation of new businesses and gives many opportunities.

To meet the needs of different companies several websites and E-commerce Development Company stand out. However, to survive fierce competition, a company must have a highly effective e-commerce website design. A well-designed and easy-to-use e-commerce website guarantees high sales and commercial revenue.

E-commerce web applications are increasing due to their high flexibility and ease of use

The development of e-commerce websites helps companies reach their target audience that is based on the international market. This is one of the most important advantages provided by the development of electronic commerce. Furthermore, help any company located anywhere to reach any customer located in any corner of the world.

However, the development of electronic commerce helps a company to make its products and / or services available to potential customers throughout the day. It helps you keep in touch with your customers 24 X 7. Your customers can also take advantage of their services at any time of the day.

E-commerce applications are compatible with SEO. SEO is the backbone of Internet marketing. The development of electronic commerce provides a great exposure to your business, since it is compatible with SEO. It makes your website more visible in search engines. Each potential customer will see their website before seeing their rivals


However, the benefit is that it facilitates the administration of business ins and outs. You can easily track sales reports and understand what your customers are most interested in.

However, E-commerce web development is a concept that was introduced only a decade ago and yet has contributed to the growth in the number of companies. Meanwhile, as people who are at home manage online businesses through e-commerce websites, the economy is experiencing good growth. It helps you improve your business income. The friendly nature of the website helps more potential users to visit your site.

It is the most effective way to market your business at affordable prices. Furthermore, the development of e-commerce websites guarantees high performance with fewer attempts. E-commerce web development is a concept that was introduced only a decade ago and yet has contributed to the growth in the number of companies. However, as people who are at home manage online businesses through e-commerce websites, the economy is experiencing good growth.

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Digital Advertising

All companies, regardless of size, seek to increase sales, conversions, and brand visibility. And to achieve these objectives and obtain excellent results, they are turning to digital advertising.

For your company or business to experience rapid growth, here we tell you: what kind of digital advertising can you do, the benefits of it and how to invest in it so that your business benefits.

Digital Advertising for Company

You will probably agree with me that to obtain marketing results through traditional advertising, we must talk about significant investments (of money), which will be subject to the purchase of advertising spaces. With regards to digital advertising, although it can be done with much less investment, it is also divided into spaces. These are:

  • Paid search engine ads like Google AdWords
  • Banners or pictures on web pages (display ads)
  • Paid content placements (native ads such as Facebook brand content)
  • Other social media ads, mobile advertising campaigns, email sponsorships, or video advertising campaigns.

The big difference (in addition to a smaller investment) is that being measurable, visible at all times, and optimizable can be much more useful than traditional advertising media. Since this means, you can reach the right audience at the right time. Something that is not guaranteed with conventional advertising. How can you see, digital advertising offers many advantages, and we will see some of them in this article. 

 Companies add to digital advertising: numbers speak!

According to a new advertising spending report, global spending on Internet advertising will exceed, high above the more traditional advertising channels such as television, newspapers or radio.

Why this growth in digital advertising?

Because how you can see in this graph, people spend the same (or even more) time in digital media than in traditional media.

But that is not all!

The continued growth in the use of smartphones (which represent almost 72% of global Internet use), can give you a quick idea of all the advantages and opportunities you have as a small business owner, entrepreneur or independent professional to invest your time, money and efforts in digital advertising in order to boost traffic, attract potential customers and get more sales.

That said, let’s find out …

5 benefits you will have when investing in digital advertising

1- Your clients are online

Between online research and social networks, almost 50% of your potential clients are online. If you want them to see you, you must announce in the media that they frequent.

2 – Advertising can boost your business

All companies in their beginnings what they need most are customers, right ?. You can try to build a customer base using the only word of mouth recommendation … Or look for the rapid growth of it by attracting a massive flow of customers using the power of digital advertising.

3- Digital advertising helps establish the credibility of your business

Will consumers often think that if a company makes digital advertising, it must be legitimate and successful. Having an online presence is synonymous with reliability and credibility for your business.

4 – You control the message

Your advertising message can let people know that you exist, or it can also give them an incentive so that in addition to knowing you, they act immediately. Online advertising allows you to offer, at the moment, an offer code for a discount or free shipping to achieve instant action from your potential customers.

5- Digital advertising is trackable and measurable

Most types of online ads now come with the ability to sign in to a dashboard that gives you the performance data of your campaigns in real-time.

You must also have Google Analytics installed on your website so you can get a more comprehensive picture of the impact of your advertising on the overall traffic of your website.

This tracking allows you to be more productive with your investment in digital advertising since you know what worked and what you should improve.

Why is Digital Marketing essential?

First and simply, the connection. Being connected to the world allows us to be and be closer to customers since they can interact with companies and create relationships. But not only does the connection exist as an essential factor in online marketing, but we also find several specific elements of great help to the company:


The costs of online marketing significantly reduce the budget to carry out strategies. Leaving aside traditional channels such as television or radio, you can focus on social media to achieve similar results.

Control campaigns

With the collection of data and the queries in real-time and in a precise way, greater control is achieved in the campaigns, as well as the ability to modify them to achieve better results.


In an online marketing campaign, we can segment according to demographics, psychological, and behavioral data on the network. In this way, we will achieve a more optimal, concise, and personalized target audience division.


The digital campaigns allow exact calculations of the results obtained, benefits, return on investment (ROI), impacts on the audience, etc.


Have you ever run a Google or Facebook advertising campaign? Would you do it again, and why? What lessons did you learn the hard way? Do you want to run a digital advertising campaign successfully? Then, hire digital marketing expert professionals who possess enriched experience. Share your experience in the comments below!

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Learning Management System

Before the introduction of a Learning Management System (LMS), there are many questions: cost and availability, the server location and, more importantly, one’s own qualification strategy and user-friendliness. A guide.

The selection of learning management systems (LMS) is huge: Analysts count over 300 different offers . Their spectrum ranges from simple systems with a clear focus to complex variants, which can often be networked with HR and business intelligence applications. There are both open source offerings and solutions from major software houses; Cloud-based solutions (SaaS) and locally hosted on the company’s own IT systems.

When choosing an LMS, companies should consider three dimensions that determine the requirements:

  • the qualification strategy of the company
  • the technology and infrastructure in which the software is to be used
  • the user experience

Qualification strategy

The starting point for the selection of a learning management system should always be the specific goals of a company for the qualification of employees, partners or customers and the strategy derived from them.

Who should be qualified? What content and skills should be taught to meet this need? What different learning opportunities does the company offer learners? Are the classic training formats such as face-to-face training and e-training still in the foreground? How important are new forms of learning such as Micro-Learning, On-demand Learning, Social Learning & Collaboration and Employee Generated Content (EGC)? What role do topics like talent management or performance control play – today and in the company’s vision?

However, only on the basis of a qualification strategy can the functional requirements of the searched LMS be meaningfully deduced: How complex is the (international) internal and external organizational structure that the LMS has to map? Which learning formats need to be supported? Which training scenarios? What resources are to be managed? Which processes in the management of the qualification must be adhered to? Which reports and data do management, departments and employees need for their training planning and performance measurement? These are just a few of the questions that need to be answered for a forward-looking decision.

Basically, the more comprehensively the company understands qualification and the more complex the learning offers for the employees are, the more important it is that the system offers flexible solutions even for complex qualification scenarios.

Technique involved in Learning Management System

The question of the extent to which relevant learning management systems fit into the IT strategy and infrastructure of one’s own company is another important decision criterion.

The latter come from major software vendors such as SAP and Oracle or independent vendors such as Cornerstone, NetDimensions, Saba or SumTotal. German suppliers, including IMC and time4you, also offer their products in the ever-growing market.

However, the advantage of open source software lies primarily in the fact that their use is not associated with licensing fees. In addition, the company has full access to the code of the software and can also change it. What sounds tantalizing at first glance, however, on closer inspection causes internal development costs – a financial and organizational effort that should be taken into account. Often this results in costs similar to the license costs of a proprietary solution.

However, in return for a great many requirements, proprietary software already enables out-of-the-box solutions in a provider-maintained and regularly updated system. The basic user support is already included in the license price.


Another fundamental issue that needs to be clarified in the area of ​​technology is that after hosting. However, some systems exist only as a Software-as-a-Service (SaaS) program and the information is stored in the cloud. For most systems, companies can choose from SaaS or hosting on their own IT servers – including open source systems where specialized service providers host corporate hosting.

An external hosting often offers cost advantages for the company, since no own IT infrastructure and maintenance for the system must be provided. If this is consistent with the company’s IT strategy, it is important to verify the country in which the servers are located and whether the software vendor can demonstrate appropriate security certifications, such as ISO 27001, that are essential for the external storage of corporate data. Also the availability and the expenditure for required interfaces of the LMS to internal IT systems (such as HR, Intranet, Business Analytics) have to be considered.

Although internal hosting on its own servers entails complete control of the system and the data collected. It requires an internal IT effort and corresponding capacities in terms of technical infrastructure and personnel.

If a company chooses its own hosting, it must also be taken into account when selecting the LMS, whether the required server infrastructure matches its own IT infrastructure and whether it has expertise in the technologies and programming platforms used.

Benefits of User Experience in Learning Management System

The user experience decides how much the learners like to use a selected LMS – and thus the learning opportunities of the company: Is the operation of the system intuitive for the users? However, does the system make it possible for employees to provide the learning opportunities they need on an on-demand and intuitive basis? Can the system be used effectively by learners in the office, on the road and wherever they want, because responsive design provides a good user experience across multiple devices? Meanwhile, operating concepts and user interface adapts the usual standards of corporate design?e

Learning management system vary greatly in how far the learner’s user experience can be shaped. For instance, flexible systems give a company the opportunity to adapt the user interface to the corporate design in terms of design and user experience. However, they provide tools to present relevant learning content to a target group. Since content is integrates into individual portals on the Intranet or Internet via interfaces. This makes it easier to use and integrate with other company offerings. While the Learning Management System remains responsible for managing, maintaining and tracking in the background.

Meanwhile, these factors play a major role in the success of a learning platform in the actual target group: the learners. Those who leave them out of the box lose the opportunity to choose a system that does not limit managing and maintaining learning content, but is an effective tool for users to simplify learning and give them new opportunities for development to offer.

Thinking about the future with Learning Management System

However, companies that want to introduce a learning management system or replace an existing system should not look first at the different systems and their functions, advantages and disadvantages and costs. But at their own strategies and needs as well as the technical requirements and circumstances analyze: How should and want to learn our target groups in order to contribute to the company’s success in the best possible way?

The analysis of the answers yields the criteria by which you select the new LMS. The decisive factor here is to align the LMS not with the state of the current qualification measures. But with the strategy for the coming years.

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Content Marketing

Content Marketing is, of course, a new trend in marketing, which only the lazy are not talking about now. The consequence of this was several reasons.

One of them is search engine filters.

In 2015, many projects that relied on old methods of SEO promotion, suffered serious damage in the form of loss of positions in search results, and as a result, in organic traffic to the site.

There were times when it was possible to have a site with poor design and usability, but at the same time to buy thousands of links, write a robot text and be on the first page of the issue disappeared without a trace. Now on the first pages of the issue are sites with unique, deeply revealing content and having backlinks from other authoritative resources.

The second reason is the decrease in the effectiveness of traditional advertising. Especially in the service sector and the B2B sector. According to the Content Marketing Institute:

  • 86% of buyers ignore TV ads
  • 44% of buyers ignore direct mail
  • 91% of email users unsubscribe from corporate newsletters

But 60% of buyers are ready to learn more about the product by first reading useful content about it!

What is content marketing?

In this section, I have collected articles that explain what content marketing is, to which business content marketing will be useful, and to which not. I also added articles that show how content marketing works and what results can be expected from it.

Content Marketing Strategy: The most Reliable Tactic

We take a document describing our startup, then the methodology begins. Let me remind you that now marketers are talking not so much about the target audience as about the consumer environment , then there can be completely different consumers in this environment. They can be of a certain age, a certain gender, with a certain occupation, but they can behave differently. For this, a method such as drawing a consumer map is now popular .

It literally signs how a person wakes up, how to wash himself, where he is going, how he spends the day, how this day ends. And on this map you need to describe as much as possible where he will meet with your product, startup, where your idea, solution can help him, satisfy his any needs.

Content Strategy: A Startup Guide

Just as content topics should correspond, be relevant to one or another stage of the marketing funnel, so should the types of content be relevant. What is this about? There are many types of content. In addition to the texts with which we work most often. There is still video, there is graphic content (infographics, images, photos), there is audio content, the same podcasts, etc. etc.

What Type of Content Marketing to Choose?

It is based on a number of factors. I already mentioned one – this is a certain stage of the marketing funnel, where, for example, at the selection stage, some kind of training video will be more appropriate.

Because it is both emotions and a graphic illustration of something that we sell. This is why it is necessary to prescribe the entire strategy before starting practical work with content, because on the basis of this whole strategy we understand what, and where, and how we need to place and promote. If we do not, then the publication of content publications will be episodic, without the desired result – these will be just endless tests.

Sales Funnel Dictates Content Marketing

It is important to understand the simple truth – not everyone who is interested in your business will become your customers. Content is not only texts, but also videos, images and other formats that the user encounters. Different formats are suitable for different stages of the funnel.

At the “Meet” stage ,  you need to attract attention. Use educational or entertainment content for a wide audience of coffee lovers. For example, an article about the beneficial properties of coffee or the test “How many percent are you coffee lover”.

The next step is “Evaluation” . Content is already created here only for those who are interested in your product. You need to tell how the product is useful, what problems it solves, show scenarios for its use, etc.

Conversion and Hold

“Conversion” is a funnel stage where potential customers turn into successful buyers. Now you need to help people make the right choice and purchase the optimal model of coffee maker. And, preferably, buy it from you. This will help you reviews, comparisons, reviews and the maximum simplification of the checkout process.

At the “Hold” phase , repeat sales are generated. Brand information is distributed via word of mouth. Here we will come in handy emails, cases, life hacks. Make your content want to come back and get it again.


When starting a startup, if we work with content marketing, we need, first of all, to prescribe a general marketing strategy and a content marketing strategy. Those. understand the goals of our future company, the goals of the product itself, which is introduced to the market, understand the audience, its segments, the consumer environment, positioning.

From here we can understand what channels we need to use, register a user’s map, types of content that are most appropriate for this audience, draw up a content plan and a promotion plan. And in the end, all this, of course, track using analytics.

On the Internet, in principle, there are already many articles on this topic. These metrics are designed primarily to measure some quantitative characteristics of your content. But in any case, it’s worthwhile to understand that the content concerns more quality metrics.

Any content in a startup is designed to facilitate the life of the user, work with this product, with this startup. And this concept of life facilitation with numbers is very difficult, if not impossible. An indicator here will be an increase in efficiency in other metrics. However, something is being measured. It measures the traffic to your blog, site, and some other metrics that are associated with the content.

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Digital Marketing Strategy

Today you will learn from the professionals, what is Digital Marketing Strategy that work for every business verticals.

Digital marketing Strategy is a set of strategies for endorsing products and services on online platforms: websites, social networks, blog, emails, SEO , video marketing , mobile, etc.

Keeping this in mind .

You can more easily understand what is allowed and what is not in internet marketing.

What exactly is Digital Marketing Strategy?

The distinct concept through numerous digital strategies and channels, to bond with clients in a specific space: internet.

From your website, to your company’s digital possessions – digital advertisement campaigns, mailing campaigns, online brochures and banners and many more – there is a wide band that fits under the umbrella of digital marketing.

Digital marketing, the promotion of your products or brand through electronic means, differs from the traditional way of marketing by the channels and methods used; which allow an organization and analysis system based on your campaigns, to know how they are working, in real time.

The digital marketing strategies helps you monitor various things like your conversion rate, type of content suitable for your business; number of organic page visits, interaction on social networks, position in this vast web world, etc.

Why is digital marketing strategy essential?

In today’s world, digital content has turn out to be the most influential and easily accessible. The information available publically, in the place and time you need it. Gone are the days when access to information about brands and their products was extremely limited.

Digital marketing is one never-ending cause of limitless data and information. Thus, this division of marketing strategy, includes entertainment, shopping, news and, above all, interactions. Now, customers have access not only to what your company says, but what the digital world thinks of your brand.

Currently, the public is asking for brands that they can trust, companies that know themselves, that use personalized and relevant communications and, not least, tailored to the needs and preferences of their customers.

Digital marketing strategies: is it worth the money?

Everyone talks about social media platforms and websites as guiding axes of digital marketing . It is right to bet on it but you must keep in mind that everyone is following the same trend.

Therefore, new ways of linking with customers and prospects must be searched.

Below we will leave you the most used Digital Marketing Strategies and how you should really use them to go ahead and successfully compete with your competitors .

Content Marketing – Content Marketing

More than a remote trend, content marketing is one of the backbone tactic through which everything you perform in digital marketing should be administered. The content marketing is build on the design, creation and distribution of relevant content and creative to get the right attention of the targeted audience and, at some point, convert them into organic consumers.

Not surprisingly, in the previous year, 75% of B2B and B2C companies increased their marketing budgets in content strategies.  All the efforts you make in mailing, social media platforms, blogs, info-graphics, videos, etc. must be leaning to solve consumer problems, customer care and interaction but not to talk about your product only.

We agree that what you have to offer them is the solution they need, but in most cases people are not even sure what problem they have. Content marketing should be aimed at inserting people-oriented content. This, through placing us in the user’s navigation, solving their doubts with materials that add value to them.

How to create an effective content strategy?

With the sea of ​​information on the internet, it is currently more complicated to attract people to our content. We are aware of that. The key is not only to create articles, infographics or posts on social networks. More than 10 years ago the phrase “Content is king” was true: today it should be added that only quality content is successful.

Email Marketing

Email marketing is possibly the oldest form of the e-commerce systems that exist, its use is so convenient that it has replaced postal mail in many aspects, given its low cost.

This is because many times massive chains of mails are sent to large databases that do not take into account the context of the recipients.  The effectiveness of a good mailing campaign lies in personalization and full consideration of the context of the person who will receive the mail.

This will prevent it from being marked as spam or sent directly to the trash.

Web positioning or SEO

It is no secret to anyone that web positioning is fundamental when developing a good digital marketing strategy. Not visible among the first search engine results radically pressures the necessary traffic to our website, which will be reflected in our possible results. Whether we do a paid web positioning campaign in Google AdWords, we use particular positioning techniques, or combine both, the objective is to achieve traffic to our website and increase our brand penetration, expand our market and close more sales. If you have doubts about the advantages and disadvantages of pay-per-click and SEO strategies, we invite you to check our infographics with the  Differences between SEO and SEM .

Likewise, these web positioning strategies if combined with other tools will be much more effective, working better as part of a gear, since they are a very important point in digital marketing.

Social Media Marketing: a part of successful Digital Marketing Strategy

Social media platforms can be existing platforms on the web today exchanging all kinds of information and meeting new prospects, where you can exchange videos, photos and files, make publications and network with our friends, family and colleagues. Thus we have a wide range of options within social media, among the social networks best known for their prolific use are Facebook, which has millions of users worldwide.

On the other hand there is the possibility of publishing and sharing videos and photographs through YouTube and Instagram; We can also publish quality content on blogs, share our campaign advances through Twitter. In short, it is a very wide variety within which we can generate content, find future clients, publish advertising, while generating visits to our website and thus help with the generation of traffic.

But social media in digital marketing is not an end but a means, and we must be very clear so as not to get lost along the way forgetting our main objectives.


You may wonder , then, what is the right path in digital marketing?

The success of all the online marketing strategies that we present to you lies in the approach adopted to address the audience.

Leave us your comments and opinions to know your point of view on this topic and tell us how these strategies worked for you.

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What is the use of SEO?

The combination of letters SEO now sounds continuously in the environment of the online community. But only a small group of people are well aware of what this means. Most of them consider SEO as a means of manipulation, deceiving the budget of the owner of the resource fraudulently, or, conversely, painstaking work that helps to promote the site systematically. To understand what SEO is, you need to understand in detail.

So, SEO is specific actions that increase the quality and quantity of traffic based on the results of the popular search engines Yandex, Google, Bing.

At present, it is impossible to imagine a person or organization who would not use the World Wide Web. The Internet is now present in all areas of our lives and has become an integral part of it.

The Internet is developing rapidly and globally, so it can be argued that no one will post their announcement of a service or sale in a newspaper or on a bulletin board and wait for an answer while on duty by the phone. Buying a product or finding the right service is also more comfortable than simple: type in the search bar what you are looking for and get a lot of results from which you can choose a more suitable offer.

Here are 6 reasons why SEO is a valuable strategy for your business:

1. SEO is still working

The methods that are used to improve the ranking of the site in the issuance still work.

This fact is confirmed by many studies in the field of optimization. SEO will work effectively if you focus on optimizing the user experience during search engine optimization. The results will not be visible immediately, but in the end, your site will be better ranked in the search, and you will get organic traffic.

2. SEO is here to stay

Given the work and trends in the development of search engines, it is unlikely that SEO will stop working in the near future. To some extent, even the search for audio or video content is affected by keywords, as well as when searching for textual information. This ensures that SEO techniques are valid regardless of their period of existence.

3. Search engine optimization is cost-effective

Compared to the cost of other marketing methods, for example, promotion in social media, PPC or email marketing, SEO pays off well – investing in it is profitable. Even though the PPC method can bring more profit, and the presence on social media to increase the image of the company, organic SEO remains the basis for your successful promotion in search engines. Search Engine Optimization Captures Significant market share.

Studies show that more than 80% of customers read reviews about a product or service before buying. And the number of such customers will only grow. Shortly, the vast majority will look for goods and services via the Internet. Therefore, if you want users to find your site, you need to take care of its search engine optimization. Otherwise, they will go to the websites of competitors who used SEO.

4. Optimization for mobile devices will increase the effectiveness of SEO

Increasingly, users access the Internet from mobile devices: smartphones, tablets, laptops, etc. Therefore, those site owners who want their sites to move well in search results, you need to adapt them to mobile devices.

5. The online reputation of your business is essential.

Google is continually changing the way we view sites. Some SEO factors that did not exist a few years ago, for example, social media indicators, are now a priority in terms of impact on the search ranking.

Inadequate and outdated content on the site can harm the reputation of the site since this is one of the main factors that affect the ranking of pages in search engines.

6. Regional SEO is becoming more relevant.

There are differences in the potential traffic to the site, if we are talking about common keywords, for example, “plastic windows” and regional ones — “plastic windows in St. Petersburg”.

According to Jo Kelly, an SEO specialist from Vancouver, “relevance is everything for search engines.”

More and more customers are using local search on the Internet, indicating the city when choosing goods and services. Therefore, the profitability of regional and geo-traffic is higher than ever. And further, it will only grow.

Most people use search Engine

According to Google, 4 out of 5 users use Google to search for company data. They use search engines to find addresses, opening hours and reviews. SEO newbie always use Google to find information. The same applies to ordinary Internet users. When they want to find something (an article, some services, products or any other information), they turn to Google.

If your business does not have a good position in the search, you miss a huge number of people who are actively looking for companies such as yours and are ready to place an order.


Whether you use professional services or do your promotion, SEO can have a very significant impact on sales and customer growth. No other source of advertising reaches even such a mass of people. Flexible settings of search keys allow you to achieve precisely your client, unlike television, radio and outdoor advertising. 96% of people who use the Internet look for information through search engines. Therefore, investments in SEO promotion are growing every year.

Well, in the end, I would like to say: SEO is an investment, and the more you invest in it, the more your profit will be in the form of high positions in search engines, business growth and customer loyalty.

Another reason for the uniqueness of search engines is that they provide targeted traffic. People are looking for exactly what we offer. User searches are those words that are entered in the search bar. These words are crucial. If SEO is not so good, our website will be ignored by search engines.

Targeted traffic is an improvement in revenue. So feel free to invest in SEO if you want to make money.

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