Ranolia Ventures

Digital Marketing

The advantages of Digital Marketing are very broad. However, there is one that has a greater weight than any other: “if you are not on the internet, you do not exist”. That phrase that you’ve heard many times and that was logical to consider as an exaggeration, is no longer so. You just have to look it up online.

Furthermore, the advancement of technologies has made it possible in a few seconds all kinds of information to be accessible. Getting an online presence implies a cost, something common to all strategies. But the question is no longer “how much does it cost me to be on the internet”, but “how much am I failing to earn by not being on the internet”.

The Main Reason to use it

It is no wonder that the market has become increasingly digital as technology continues to evolve. The benefits of digital marketing are becoming more frequent. The number of consumers reaching and buying products online continues to grow rapidly. Gaining access to all those people is a very powerful tool for companies. These are the main advantages of digital marketing.

Digital Marketing Tactics are Profitable

One of the most important benefits of digital marketing is that it the most profitable way to market a business. When it comes to traditional marketing, it is very difficult for small businesses with limited budgets to compete with large once for ad space. However, with affordable digital marketing strategies, they can surely get more of their expenses.

Digital Marketing is the most Measurable form of Marketing

The only way to know for sure if your marketing tactics works is to measure its success over time. While it can be difficult to track the evolution of a traditional campaign like a radio ad or banner advertisement, every kind of digital marketing is measurable. This benefit is one of the main reasons why digital marketing is such an essential investment.

By measuring digital marketing campaigns in real-time, you can see which tactics are working and which are not. Thus you can adjust them for great success. You can also take advantage of the statistics you get to improve future actions. The analysis allows you to use resources more effectively and allocate budgets. Since you no longer have to guess what works and what doesn’t you can cut down on unnecessary spending and focus your efforts on the strategies that are most likely to improve ROI.

Allows you to Target Ideal Buyers

One of the great advantages of digital marketing is that it ensures that the right consumers are viewing your content. SEO allows you to reach potential clients who search the web for relevant topics. In addition, pay per click, viewing, and advertising on social networks allow targeting the users who are more likely to convert, based on demographic information and general characteristics.

Digital marketing Expands the Number of Potential Customers

SEO is another powerful digital marketing tool that offers a variety of benefits. By optimizing the content of a site for search engines, more online buyers are reached. And this is not just for national searches. Many consumers look for local businesses before making their purchase. Local SEO or optimizing a page for local search results can also be a valuable tactic for businesses operating in specific geographic locations, such as physical stores, restaurants, and other service-based businesses.


Today all businesses are clear about their positions on the various search engines. And also achieve a strong relationship with your business through a virtual interaction on various social media platforms.

So, what are you waiting for? With the use of the internet and the latest digital marketing strategies, you can sky rocket your business with unimaginable successful revenue flow!

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Website Development

Today, a business that is not on the internet is as if it did not exist, it’s that simple! That is the major reason it’s vital that your company is present on the internet and has a website, for your clients or potential future clients are always informed about your services.

A Perfect Showcase!

Today, the best showcase for your business is the internet. It is estimated that by the end of the year the number of internet users worldwide will rise to 3,000 million. The market is increasingly globalized and competition is stronger. Surely, that competition already has its professional page. Your corporate image and your website are the visible face of your brand. So, they have to be well updated with the technology to become successful.

Furthermore, a web page adds value to our products and /or services it also helps us to promote them to our clients. However, it also us to gain more potential clients and save a lot on the advertising budget (sorry advertisers, but you know the truth)

It’s all about benefits!

If you don’t have a website, here are a few reasons why you must have one:

Present and represent your company

A website is a perfect platform to attract future clients, whether you sell products or any kind of services. It is the first image that the clients take of your business. It has been shown that a client who is comparing several companies will choose the company that has an online presence because it transmits more prestige and quality.

Smooth Customer Service with better Website

Having a website gives you the opportunity to be in constant contact with your customer who can consult you at any time or see your products and/or service at any given time. That gives them confidence and security and also provides a good image that often response to the customers.

Information and Position

Currently, the highest percentage of professional search is made possible on the internet. When people do those searches on the internet, it is important that they find us in the first positions, which can be enjoyed with good SEO strategies and content marketing.

FAQs can be a time saver!

Surely more than once you might have been sent the same email or called two different customers to the business but with the same question, right? Always remember to create a section for commonly asked questions for the clients to make it easier for them to solve their doubts and save time.

Amazing Cost-Benefit Ratio with Wider Range Of Potential Audience Reach

A website has a low cost compared to other advertising media and once the investment is made you end up paying it back in no time. With a full-fledge working website, you have the possibility of expanding borders and attracting clients from other cities, countries, and even continents. It is also essential to retain customers that you already have, offering them advantages or entertaining them with the content of interest. Your clients will also be able to recommend your products and/or services, more easily through email marketing and various other social media platforms.

Not any other Website Service

You have to agree that not just any website can serve your business. It all depends on the requirement of your company that what kind of website is more appropriate. As in the case of any job, it is essential to try to do the job of a specialist who really understands the business.

However, because it has happened to all of us, trying to save us money, we have ended up losing time and money with drastically bad results. It can be either with the logo design that is not understandable; from unusable to accessible websites that do not make you win clients but lose them.

Furthermore, because it is not just “being on the net”, but having visibility, that there is recurring traffic to a website and those visitors can become sales.

As we have seen, having a website are all benefits, however small you’re your business may be, and making this investment will give you very productive and positive results. Have you already decided? Contact us today!

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Digital Transformation

As a first definition, we could say that the digital transformation is the application of digital capabilities to processes, products, and assets to improve efficiency, improve customer value, manage risk and uncover new opportunities for income generation.

However, by digital capabilities we mean those that are electronic, scientific, data-based, quantified, instrumented, measured, calculated, and quite possibly automated.

What is digital transformation?

The digital transformation is the integration of digital technology in all areas of a business, fundamentally changing the way it operates and delivers value to its customers. However, it is also a cultural shift that requires organizations to constantly challenge the status quo, experience, and feel comfortable with failure.

However, Digital transformation can involve reworking products, processes, and strategies within the organization by leveraging digital technology.

Key Technologies

Technology drives the need for digital transformation and supports the digitization of an organization. In addition, there is not a single application or technology that allows digital transformation, but there are multiple key processes that an organization must generally have to face the transformation:

Cloud computing, for example, gives the organization faster access to the software it needs, new functionality and updates, plus data storage, and enables it to be agile enough to transform.

Meanwhile, information technology enables an organization to focus its talent investment and research and development money on customized solutions that support its requirements and the processes that set it apart in the marketplace.

Furthermore, mobile platforms allow work to be done wherever and whenever.

Machine learning and artificial intelligence technologies provide organizations with the knowledge to make more precise decisions about sales, marketing, product development, and other strategic areas.

The importance of digital transformation in a world of data

Furthermore, organizations that see digital transformation primarily as a technology difference from traditional transformation with business process engineering will end up losing the power of digital transformation.

Digital collapse processes

However, in today’s world, companies are built through processes, trying to develop high-level processes. Six Sigma and other tools are designed to refine and improve those processes to create efficiency, focus, and quality improvement. In contrast to this, digital transformation reduces the processes that a company currently does or could do, automates the work that people do, and turns the process into the software. What remains is data. Digital converts processes into data.

Meanwhile, this allows organizations to view their business through the lens of data rather than the goal of the process. Suddenly, the data make it clear that the matter people and the experience of customer care.

Data enable speed

Speed ​​is the new currency in business. Meanwhile, organizations must be prompt in meeting the needs or expectations of customers and employees in a competitive market. There are no shortcuts to digital transformation to achieve this speed.

However, as an organization moves deeper and deeper into an automated, software-defined world, it moves faster and faster as data and its important associations emerge. This allows the transformation of what the company does.  In a process-driven world, processes must be routine and allow the defined result to be consistently obtained.

There are no short cuts

The temptation to move from a process orientation to a digital orientation is to shorten a few steps. But in reality, this is not possible. However, Digital transformation involves more than collapsing a process into a data set. As an organization moves down the digital transformation path, many aspects of the business model must change as processes and data are interrelated.

However, improvisation and exploration of data to find new meaning will give rise to a series of ideas that will fuel the continuous data cycle.

Check out this section for more information!

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Work From Home

The appearance of the new coronavirus is changing the lives of many people around the world. The outbreak of the disease that has already killed more than 7,000 people on the planet and infected hundreds of thousands caused several governments to take drastic measures to prevent its spread. Due to this pandemic, people have taken Work From Home quite seriously but are still struggling with the dreadful routine.

Among them are restrictions on the movement of people and the request that they stay in their homes. For this reason, thousands of people are likely to work for the first time from their homes doing what is called remote work.

5 tips for working from home during quarantine (and not failing)

Useful tips and tricks if you have to work from home due to the new coronavirus crisis. What is the best way to be efficient and keep your spirits up?

Here are five tips to work from home during the coronavirus quarantine and not fail.

1. Get dressed!

For some people, being in their pajamas all day is the most tempting aspect of working from home. But bathing and dressing will not only improve your mental state, it will psychologically prepare you to start working, says an article by BBC business journalists Eleanor Lawrie and Sara Parry.

The style of clothing you wear to work depends on the type of person you are and the nature of the job you have. Some people find that dressing formally is helpful and appropriate if they need to make video calls.

But for many others, dressing up to go to the workplace is also being forced to bathe and change the clothes they associate with sleep and rest, even if it means just wearing a clean T-shirt or jeans. Likewise, changing your work clothes when business hours are over – even if you’re at home – helps your brain understand that the day is over.

2. Set limits

If you work for a company, you probably have set working hours, and it’s important to stick to them when you’re working from home. Start your day at the same time that you would normally arrive at the office or workplace, and end your day at the same time. Go to bed at a reasonable time to get enough sleep and then wake up at the usual time.

If you have space, reserve a specific and separate area in your home where you can settle in, ideally with a desk and chair similar to your workplace. You should adjust a chair to be able to use the keyboard with your wrists and forearms straight and level with the floor. If there are other people in the house, it is essential to find a space where they will not disturb you. It’s also important not to “overact” because you’re eager to work from home.

Many people tend to over-communicate when they work from home, either wanting to be ‘seen’ to ensure that people know what they are doing. That is fine, but don’t overdo it.

3. Get out of the house (if you are not self-isolated)

Working from home shouldn’t mean you stay locked up in it all day, come out at least once, if you can. Changing air helps undo mental blocks and will give you a new set of eyes for whatever task you’re doing. If you can’t go out, you could even bring the office vibe to the home.

I like the hustle and bustle around people, so I use sound to help create a little bit of that atmosphere. Use an app that plays background sounds, like a train moving along the tracks, or a coffee shop conversation.

4. Talk on the phone

When you’re at work, you’re more likely to interact with colleagues, but when you work from home, you can spend the entire day without talking to someone. Take time to pick up the phone and have a real conversation, instead of doing everything with email and instant messaging. More and more people use email instead of picking up the phone and talking to colleagues and contacts.

When you spend the day working on your own, calling people and having a conversation, it can be much more stimulating and productive than an email chain.

5. Take regular breaks

It’s good to have a routine when you work from home, but work shouldn’t become monotonous. You should not remain glued to the computer screen all day. It’s important to take regular breaks, get up from your desk, and move around like you would in an office.

Scientific studies found that short breaks during the day are more beneficial than less frequent but longer breaks. It is important to stand up, stretch, move, and even take a short walk to take a break from work and the screen. Being locked up non-stop for a break can mean that your productivity levels drop that you tire more and are less motivated to complete what you’re working on.

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5 Trendy Career Choices in 2020

We are in 2020 and now almost all the parents have come out from the stereotype of dreaming about their child becoming an Engineer or Doctor. Now, parents and children, everyone believe that we must work for our dreams and one should always choose a job which they enjoy doing as it does not only keeps us calm but also increases the productivity of our work. So, check out the most trendy career choices of 2020 in this blog below.

Creative Designer/Art Director

A creative designer or Art Director is the most innovative, imaginative & creative person designing all the online and offline creatives. A creative designer holds the responsibility of making brand appearance attractive & engaging. Today, all businesses require creative designers to enhance their business and make their Presence Digitally stronger.

Social Media Manager

Social Media Manager is a person who writes creative captions to attract the mass and the major role of a Social Media Executive is to handle the Social Media Profile of the businesses over every Social Media Platform. The demand for Social Media Executive is increasing day by day as every business has chosen the path to market their business on Social Media to attract more potential customers in this digital world. Social Media Managers enhance the online presence of the brands and also engage a maximum number of audiences.

Social Media Influencer

In India, Influencer Marketing is growing each day. It is one of the latest concepts which every company needs for their online branding. If you are a person who reviews beauty products and has followers more than 25K then you have a very bright future in this field. There are many more fields for Influencer Marketing like Technology, Lifestyle, etc.

Generally, influencers charge companies for each post they share on their channels and the cost they charge totally depends upon the number of followers they have and also on the budget of the campaign of the client company.

Travel Blogger

Are you a travel freak? Then you have dropped at the very right place. At the present time, everyone wants to take a break from their busy schedule and go to explore all the beautiful places out there. But before planning a trip we all need to research about the place we are going to visit and for this, we prefer to read blogs about that place.

So, if you are a traveler and love writing to share your experiences then you can start this career. It will give you fun and money both at the same time. Travel Bloggers earn money depending upon their reach and followers.

Food Blogger/Critic

For some time now, different programs have appeared on television that have made fashionable not only cooking but also giving opinions about it. The ideal would be to be able to travel to different parts of the world to be in contact with all of them.  The good gastronomic critic must also have knowledge of many other things that may be related, such as the history of cuisine or the particularities of different cultures.

The critic needs to know how to accurately express the sensations that a dish has caused him and express them clearly and interestingly for the reader, who is the one who is targeting his profession. In this sense, the degrees that perhaps provide you with the most knowledge (not only in language but also in literature and culture) are those of philology literary studies or studies of any specific culture, such as English or French. They will also provide you with a deep knowledge of another language. 

Conclusion For 5 Trendy Career Choices in 2020

As we have discussed one of the most trendy career choices in India in the year 2020. At last, we want to suggest all the budding students out there to select a career which they want and the work which they enjoy doing. The reason is that if a person loves his/her job then their efficiency increases and it also makes them calm, satisfied and happy.

For more such blogs and information Click Here.

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Digital Marketing

Why do Digital Marketing? Internet, search engines and social networks can help increase sales of your products or services. Don’t think twice! What are you waiting for to invest in online marketing?

People who work with the client in online Marketing agencies often encounter these questions. They know it pretty well that during this crisis of COVID 19, they want to appear at the top of Google but they don’t know-how. They have realized that their friends, children, grandchildren, parents, grandparents, absolutely everyone searches for what they want on the internet.

Why do Digital Marketing? Principal reasons

Through the mobile they find what they want in 10 seconds, whatever it is, that easy and comfortable. The hackneyed but not so false phrase “if you are not on the internet, you do not exist” is that really in the world in which we move today.

1. Increase in internet shopping

Entrepreneurs have realized that the way to reach their customers today is through the internet, or they go digital or they will almost certainly face business suicide! Yes, even if it sounds that hard. We must rethink what we have learned so far.

2. Comfort and ease of purchase

Customers want to find what we need quickly and easily. We have become very comfortable because the digital medium gives us that facility 24 hours a day. Now we demand to be listened to, to interact with our supplier, to have a closer or even personalized relationship with our brand, which gives us confidence and is transparent with us. That is why digital marketing is already one of the main challenges for companies.

They want to be just when a customer wants to buy something or look for some service that they offer. Even go ahead and offer the service or product to future customers without the need to look for them. This is possible thanks to the relational experience they have with their clients and the data they analyze about them through their purchasing process and their way of acting in the online environment, so they can be adapted to their tastes and needs.                                                                                                                                    

3. In Digital Marketing, time is money

Digital marketing is a necessary step and the sooner you start the better. It is true that having a “nice website” is not enough going much further. It is a strategy, we must be clear about the objectives, analyze the situation to know where we started from and where we want to go and know the means we have to achieve it.

4. Scope: You can sell beyond the local through Digital Marketing

Imagine an entrepreneur who owns a bean bag store and his competitor has a store across town. He decides to enter the online world. He analyses his data and realizes that women buy 80% of the products and that they also demand poufs for children; with which he decides to launch a new line of female poufs and another of children’s poufs.

She spends more money on advertising targeting that audience, and even at less cost than she previously had with her campaigns in local newspapers and radio.

A few months ago it was unthinkable that they would buy beanbags from other cities. With this simple and everyday example, it is clear who has crossed the digital barrier and the very different results that there will be between one and the other.

The scope of the store now is completely different. He has been able to sell throughout the country in a short period of time. On the other hand, he has been able to interact with his clients and has detected their needs and meet their demands. Although you initially made an extra investment, in the long term you have been able to reduce your advertising costs.

5. Social networks

That your brand has a presence (and active) in social networks in the times we live and enjoy is not an option, it is essential. Through social networks, you can complement offline marketing with a good online marketing strategy to:

  • Interact with your target audience who, in the medium term, will be future customers.
  • Get lots of information about your brand: comments, behavior, needs of your target audience


Still not convinced of all these advantages of Digital Marketing for your company? If you want to know more about Online Marketing, visit our website for a Complete Guide to Digital Marketing

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Are you stressed from all the COVID 19 news and don’t know what can be done while sitting at home for this long. So, if you’re following the government’s orders and reading this blog all cocooned in your cozy beds, learn a few tips to spend this quarantine time in the best way possible.

Start looking for new hobbies, it can be anything related to your passion or your regular day-to-day activity. Start concentrating on yourself. Below are the 5 things that can be done from the comfort of your home.

Read a Book. Finish that book this Quarantine!

Start involving reading as your regular routine during this time. It will not only help you gain knowledge but also will help you improve your vocabulary. Start with an easy book if you’re not an avid reader. Choose the genre that attracts you’re the most, be it fictional, non-fictional or historical. Make a list of books that you wanted to read and target 1 book at a time. Do not read it just to finish up the pages, understand the author and try to become the person the author wants you to be to understand his/her write-ups.

Start Writing

Start with your own journal. Begin your writing practice by jotting down all the things that you’re proud of and the things that you would love to do in the future. If you’re into poetry now is the chance to de-clutter your brain and show the world that hidden poet inside you.

Start with your own blog, write about your travel stories, your fun night outs or just about your day’s 0-to-day activities with your friends. This will help you engage more of your time with your loved ones and spread the love with your own words.

Learn to Cook something new this Quarantine

Apart from reading and writing, cooking is also a great way to de-stress. If you’re not into cooking, start exploring new cooking channels and shows and binge-watch them for a while. Motivate yourself to cook at least one of your favorite cuisine each day and proudly share it among your friends and family.

Start Exercising and Indulge in Yoga

Always wanted to be fit but was not getting any time to workout? Now is the time to indulge in health and fitness from home. There are many content and videos on how to exercise and be fit from the comfort of your home.

Explore these channels and indulge in a 1-hour session of de-stressing and exercising. Learn new tricks to calm your mind. If you’re not into exercising, light a few aroma candles, play some nice soothing music and just meditate. This will help you release all the stress and calm your mind so you can concentrate on other things.

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Social Media Marketing

Before, social networks were seen as “a relax” where brands could say things without thinking (strategically) or where interns began to “catch fire” in their professional careers. Times have changed and this is an industry that is constantly evolving; however, they are still that place where brands can have fun and have a measurable impact, which means that they do not work in silos and must work together with the entire commercial strategy of a company.

If you want to make sure that your social media campaigns contribute to achieving your brand’s goals, we invite you to review these 5 social media marketing strategies and make sure that your goals come true.

1. Start with chatbots

You may have heard of chatbots; those digital tools that communicate and solve customer problems without requiring human intervention. Chatbots integrate with platforms in common use for users, such as social networks or websites.

However, platforms like Chattypeople help create chatbots that do not require coding knowledge, can answer customer questions, can be integrated with all payment methods and can receive orders directly from Facebook Messenger comments, allowing the integration of Artificial Intelligence ( AI) in your social strategy.

2. Create an efficient content marketing strategy

Quality is vital and content is no exception. Content marketing has long been a form of marketing and in some cases, many brands are not linking quality content with correct publication schedule and frequency of publication thought in their Buyer People and the Buyer’s Journey. High-quality SEO content along with a correct publishing tool will help convert the right clients on time.

3. Offer your clients a personalized experience in Marketing

Chatbots are not just a way to automate some tasks or actions. If it is properly implemented to a content strategy it will allow creating personalized experiences for your clients. For example, instead of “linking” your ads in a landing page or a section of your website. You must redirect it to a chatbot so that you will create a closer/personal experience, you can increase your sales, create a database of loyal customers, among others.

4. Create a social media budget

Social media platforms are among one of the most important ways of marketing today. Launching a budget for social media activities is crucial to the success of a campaign.

According to Hootsuite recommendations, for 2018 companies should focus on being more selective when they publish and will make their advertising investments, choosing only those social ads that interest them and taking into account relationships with influencers and brand advocates.

5. Create a community

Even though followers and other metrics are crucial, they are not the only requirements that will help you succeed in a social media campaign. Your audience needs to know you are not a robot, so it is advisable to interact with emotions and humor (if your brand category allows it) in your publications so that the audience is related to the brand. Social networks, as the name implies “are social”, and if your audience sees similar publications at all times – which usually happens – they may lose interest in your content.

Furthermore, a recommendation may be to generate conversation by asking questions to your customers, sharing newsworthy information instead of sharing information about your services and products, collecting opinions on particular issues, asking your audience to directly interact with publications through actions and likes, etc


Meanwhile, one of the advantages is that for the moment there are few brands that have dared with this new format, which allows you to differentiate yourself from the competition and create a much closer relationship with your consumer.

However, every day, companies are taking more seriously the reality that you can attract customers through the use of social networks. The final recommendation here is to have a pre-strategy before leaving.

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Date With Your Pet

If you are a pet owner, we believe that you are the happiest human being and you live a very astonishing lifestyle. Whenever you enter your house your pet welcomes you with its captivating face and also cheers you up if you had a bad day. So, your pet deserves to be loved unconditionally and taking them on a date is the best idea. It will make them happy and it’s good for their growth too. Check out the 5 happening places where you can go on a date with your pet. Are you excited? Then be ready to sit, relax and have a meal with your Doggo.

Puppychino Cafe

Puppychino is a dog-friendly cafe situated in Shahpur Jat, New Delhi. Here you can chillax with your pet without any stress or pressure to leave the place early as they love your pets too. They have a beautiful space along with some cute, little toys to make your pet comfortable and they also provide free wifi to make you comfortable. Also, here you get a separate menu for dogs and humans.

Place: 119, 3rd Floor, Shishan Bhawan, Shahpur Jat, New Delhi

Price: Rs. 1000

Contact Number: +919643084323

Cafe Soul Garden

Soul Garden welcomes you and your pet with all their love and happiness. You can comfortably sit and chill here along with your dog.  In case if you have some leftover work from the office then you can complete it by using their wifi and make your dog busy with their delicious meals like boiled chicken and eggs. It has a happening environment and an attractive open space which is just perfect for you and your pet. 

Place: Next To Supermart 2, DLF Phase 4, Gurgaon

Price: Rs. 1400

Contact Number: +917065733733 


If you are ready for a quick walk in the evening and want some refreshing food menu then you can step into Diggin and chill. It has amazing desserts and milkshakes for you. Sit in their outer area and play with your dog and enjoy your food. The only con is that they don’t provide meals to your pet but their area for sitting and enjoying with your pet is a pro for you.

Place: Anand Lok Shopping Centre, Shop 1 & 2, Opp. Gargi College, Anand Lok, New Delhi

Price: Rs. 1400

Contact Number: +911140800081

Big Fat Sandwich

Again comes the mind-blowing place “Big Fat Sandwich” for you and your pet to relax. They offer yummy-licious sandwiches for you and they also offer water and shredded bread to your dog. If you and your pet love making new friends then the resident pet Zoey is also there to welcome you both. They also provide free wifi for you to enjoy and chill. This place is situated in Hauz Khas, New Delhi.

Place: 15-A, Hauz Khas Road, Block A, Hauz Khas, New Delhi

Price: Rs. 900

Contact Number: +911149122985 

Off the Leash

Here comes the best place “Off the Leash” if you are planning to go on a date with your dog. They have a very big and beautiful garden area. It is a dog cafe and park situated in Gurgaon. They have a small pool, services and activities to keep your dog engaged and also offer good food to them. We are pretty sure that if you visit this place once then it can become your cute doggo’s favorite place to visit.

Place: Behrampur Naya, Sohna Road, Sector 59, Gurgaon.

Price: Rs. 400

Contact Number: +918527075275

A Message for You and Your Furry Little Hero

If you have your furry little hero then always make them feel loved and happy. They need your attention and support because they have feelings too. So, plan a good date eve with them this weekend to have fun and feel loved with your loyal and furry little kid.

For more such blogs and information Click Here.

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A good Digital Marketing Strategies always helps you to achieve the goals, motive and target audience of your business. Today, using the tools offered by social networks you can improve your campaigns. Check out the few tips to enhance social media marketing skills for your business.

Call the Attention of Users

If you want to offer your audience an added value, then take advantage of the visual content that allows you to summarize data and present it in an attractive way, in addition to being able to provide information and ideas perfectly just in a few seconds. 

Updated Content

An excellent strategy to take advantage of your content and keep your audience interested is to keep it updated. To achieve this, it is important to review those articles that were of most interest and apply the necessary updates as time goes by to add data that arose after publication. 

Digital Marketing Strategies


When we talk about Social Media Marketing then “content is the king”, because by using it you can give users a positive value. To make growth in business one must not forget to build their blog posts in different formats so as not to bore the audience. In this way, you can take advantage of the different pieces such as photos, texts of different extensions and videos. It is important that all content is suitable for mobile devices, which is where much of the mass from social networks comes from. 

Social Buttons

To promote the dissemination of content, it is important that users can easily share it as it is a very useful button, which allows people to publish your posts in their accounts with just one click.

Organize Contests and Promotions

It is a way in which your followers can feel rewarded, and this leads them to pay more attention to your business. Using important dates such as Christmas or Mother’s Day will help people to associate your brand with happy moments. 


It is important that you organize to carry out your marketing strategy with greater efficiency. Working with a content calendar allows you to sort the frequency of your publications and also helps you make decisions regarding content. 


To know if your objectives are working as they were proposed, it is essential that you have a return on your performance in each social network. Analyze what are the contents that work best and at what times, allows you to refine the strategy.

Trending Conversation

One tool to reach your audience is to participate in the most popular conversations in your niche. Thus, you can ensure that your publications appear linked to certain topics. For example, on Twitter, you can add the corresponding #hashtag to your post. In addition, you can use more popular themes by consulting the Trends panel. 

Interaction With Audience

To establish a link with your followers, it is important to be interactive. Answer the mentions, comments, and likes, be attentive to the DM, are the important and good gestures for the users. 

Promote Social Media Accounts

For that, you can place your Facebook, Twitter and other data on your personal cards and brochures. It is also a good idea to use plots in the windows of your business and take advantage of the spaces exposed to the public.


With the help of these tips, you will see an improvement in your Network Marketing strategy. If you incorporate them into your routine you will see the results!

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