Before, social networks were seen as “a relax” where brands could say things without thinking (strategically) or where interns began to “catch fire” in their professional careers. Times have changed and this is an industry that is constantly evolving; however, they are still that place where brands can have fun and have a measurable impact, which means that they do not work in silos and must work together with the entire commercial strategy of a company.
If you want to make sure that your social media campaigns contribute to achieving your brand’s goals, we invite you to review these 5 social media marketing strategies and make sure that your goals come true.
1. Start with chatbots
You may have heard of chatbots; those digital tools that communicate and solve customer problems without requiring human intervention. Chatbots integrate with platforms in common use for users, such as social networks or websites.
However, platforms like Chattypeople help create chatbots that do not require coding knowledge, can answer customer questions, can be integrated with all payment methods and can receive orders directly from Facebook Messenger comments, allowing the integration of Artificial Intelligence ( AI) in your social strategy.
2. Create an efficient content marketing strategy
Quality is vital and content is no exception. Content marketing has long been a form of marketing and in some cases, many brands are not linking quality content with correct publication schedule and frequency of publication thought in their Buyer People and the Buyer’s Journey. High-quality SEO content along with a correct publishing tool will help convert the right clients on time.
3. Offer your clients a personalized experience in Marketing
Chatbots are not just a way to automate some tasks or actions. If it is properly implemented to a content strategy it will allow creating personalized experiences for your clients. For example, instead of “linking” your ads in a landing page or a section of your website. You must redirect it to a chatbot so that you will create a closer/personal experience, you can increase your sales, create a database of loyal customers, among others.
4. Create a social media budget
Social media platforms are among one of the most important ways of marketing today. Launching a budget for social media activities is crucial to the success of a campaign.
According to Hootsuite recommendations, for 2018 companies should focus on being more selective when they publish and will make their advertising investments, choosing only those social ads that interest them and taking into account relationships with influencers and brand advocates.
5. Create a community
Even though followers and other metrics are crucial, they are not the only requirements that will help you succeed in a social media campaign. Your audience needs to know you are not a robot, so it is advisable to interact with emotions and humor (if your brand category allows it) in your publications so that the audience is related to the brand. Social networks, as the name implies “are social”, and if your audience sees similar publications at all times – which usually happens – they may lose interest in your content.
Furthermore, a recommendation may be to generate conversation by asking questions to your customers, sharing newsworthy information instead of sharing information about your services and products, collecting opinions on particular issues, asking your audience to directly interact with publications through actions and likes, etc
Meanwhile, one of the advantages is that for the moment there are few brands that have dared with this new format, which allows you to differentiate yourself from the competition and create a much closer relationship with your consumer.
However, every day, companies are taking more seriously the reality that you can attract customers through the use of social networks. The final recommendation here is to have a pre-strategy before leaving.